• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
Techsnoo

Meet the Snoo, the Smart Crib That Is Supposed To Help Newborns Sleep

By
Leena Rao
Leena Rao
Down Arrow Button Icon
By
Leena Rao
Leena Rao
Down Arrow Button Icon
December 23, 2016, 12:30 PM ET
Add Fortune on Google for similar content.

Any new parent knows that getting uninterrupted sleep with a newborn in the house is virtually impossible. That’s because newborns and infants awake frequently during the night, sometimes to eat and be changed, but sometimes just because.

Dr. Harvey Karp, a renown pediatrician and newborn sleep expert, is hoping technology, sensors, and the Internet of things can help solve this problem for new parents. His brainchild is the Snoo, an Internet connected robotic crib that has been designed by designer Yves Behar, who had a hand in products for Herman Miller, General Electric, and Puma.

The Snoo, which costs a pricey $1,160, is sold via the website of parent company, Happiest Baby.

In short, the oval-shaped crib is supposed to sense when a baby cries and how loudly, and then respond with vibration and sound to help the baby go back to sleep. The Snoo also comes with an accompanying app that lets parents from afar start swinging the crib or lower the white noise.

The Snoo is based on Karp’s well-known book on how to calm and soothe newborns, called The Happiest Baby on the Block. He espouses that babies must be hushed with white noise (which they hear while in utero), swaddled (in a warm embrace like before they were born), and swung to calm down.

As Behar explained, Karp approached him five years ago about how to apply these ideas to an actual device. Behar had known Karp because he had helped Behar and his wife with the sleep training of their four children. “We thought about how do we apply Dr. Karp’s methodology to an actual sleeping device,” explained Behar. “The aim was to help sleep-deprived parents have some consistency in applying Karp’s methodology.”

The result is the Snoo, for infants up to six months old. The sleeper looks like a bassinet but with a few noticeable differences. First, it has a swaddle built into the mattress so that babies, when swaddled, are attached to crib’s mattress to force them to sleep on their back—to reduce the risk of Sudden Infant Death Syndrome, or SIDS. Karp said that because the baby is attached to the crib and can’t roll over, this is the “safest smart sleeper for baby’s first six months.”

Within the crib are a number of sensors and microphones that sense when babies wake up and start fussing. When the sensors detect movement, as well as noise from the baby, the crib will start swinging lightly, left and right, and emit white noise. Depending on how agitated the baby is, the crib will swing more and the noise will get louder.

If the baby isn’t soothed within three minutes, the crib will stop swinging and noise will end. That’s probably a sign, Karp explained, that the baby needs something else, such as a diaper change or needs to be fed.

Karp said that the biggest challenge in creating the crib wasn’t to recognize when babies cry, but actually detecting and reacting to movement, and then building a machine that would create varied movements. The Snoo will be able to swing in broad motions as well as tiny, smaller ones. The engine allows the sleeper to swing 10 million times so it could run all night long for six-plus months, compared to the average baby swing motor that can only turn 200,000 times before failing Karp added.

Having worked on the Snoo for the past five years, Behar himself has tried the crib on several of his children and said it really does work. The crib has also been tested on hundreds of babies through independent testing, added Karp.

For more about babies, watch:

It’s worth noting that even Karp admits the crib itself won’t guarantee babies will sleep for eight hours straight nightly. Infants, especially newborns, still need to be fed and changed. But what it will solve for is helping them sleep for longer stretches until they absolutely need to get up, he says. That means at least more uninterrupted sleep for parents, which results in happier, less sleep-deprived parents.

“This is more of a humanistic project than a tech project,” said Behar. “But it’s high tech in a way where the technology feels natural.”

 

About the Author
By Leena Rao
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
AISports
LaLiga president says tech is already making the fan experience better, and it could solve football’s money problem too
By Catherina GioinoJuly 20, 2026
7 hours ago
A 13-year-old teenage boy looks at an iPhone screen displaying various social media apps.
PoliticsSocial Media
French President Macron backs effort to ban kids under 15 from social media before departing office next year
By The Associated Press and Samuel PetrequinJuly 20, 2026
8 hours ago
Photo of Hugging Face cofounder and CEO Clement Delangue.
CybersecurityAI agents
Hugging Face says it resorted to a Chinese AI model to battle a fully autonomous cyberattack because U.S. model guardrails stymied its defense
By Emily ForliniJuly 20, 2026
9 hours ago
Sumeet Agrawal is VP of Product Management (Data, AI Governance & Context Engineering for Agentic Systems) at Salesforce.
CommentaryAI agents
Salesforce VP on the leaky AI pipeline: why cheaper tokens won’t fix enterprise AI
By Sumeet AgrawalJuly 20, 2026
14 hours ago
Artificial Intelligence technology and futuristic technology transformation
C-SuiteCFO Daily
How CFOs can tell if AI is actually creating value
By Sheryl EstradaJuly 20, 2026
15 hours ago
uk
PoliticsSocial Media
France wants to ban social media for kids — but Brussels says the bill breaks EU law
By Samuel Petrequin and The Associated PressJuly 20, 2026
15 hours ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
10 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
14 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
2 days ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
21 hours ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
18 hours ago
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
AI
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
By Aaron Walayat and The ConversationJuly 19, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.