The Super Bowl is just around the corner, as is drunk driving.
Rich Graessle—Icon Sportswire/Corbis via Getty Images
By Justin Worland
December 15, 2016

The Super Bowl may still be months away, but ad talk has already begun. GoDaddy, Mars Incorporated, Avocados from Mexico, WeatherTech, Wix, and Anheuser-Busch InBev (bud) have all announced plans to advertise during the country’s biggest television event, according to a report.

The list, reported by USA Today, will grow in advance of the February 5 game, but some brands including Frito-Lay and Toyota (tm) have already decided not to purchase ad time during the game.

 

Fox is asking as much as $5.5 million for a 30-second spot, according to a report in Variety. The Super Bowl regularly draws more than 100 million viewers.

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