Apple is releasing a new book showcasing the last 20 years of its design—and it’s doing it in true Apple form.
Titled Designed by Apple in California, the book focuses on the company’s product design from the 1998 iMac to the 2015 Apple Pencil. While in part it’s a large picture book, it also discusses the materials used in Apple products as well as the techniques its design team has used to deliver its many computers, smartphones, wearables, and accessories.
The book is dedicated to late Apple co-founder Steve Jobs, a man who positioned the company to focus on design.
“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” Jony Ive, Apple’s chief design officer, says in a statement. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”
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Apple’s (AAPL) book, which gets its name from the same text that appears on the products the company sells, will be offered just like any other Apple product.
Like its iPhones and iPads, the book will be available in multiple sizes. The first is a “small” version that measures 10.2 inches by 12.75 inches. The “large” version measures 13 inches by 16.25 inches. And just like every other Apple device, the bigger the size, the more customers will pay. The small version starts at $199 in the U.S., compared to $299 for the large version.
In a bid to justify the lofty price tag, Apple notes the book will come with 450 images photographed by Andrew Zuckerman, a well-known photographer best-known for snapping shots on stark white backgrounds. In addition, Apple says it took great care with the all-white book’s design. It’s printed on “specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and low-ghost ink.” It’s also linen-bound, hardcover, and was developed over eight years.
For more about Apple’s iPhone 7, watch:
Designed by Apple in California goes on sale on Wednesday online and in select Apple Stores across the United States.
