Republican presidential nominee Donald Trump holds a campaign event in Eau Claire
Republican presidential nominee Donald Trump holds a campaign event in Eau Claire, Wisconsin U.S. November 1, 2016.  Carlo Allegri—Reuters

Trump’s Digital Director Says Forecasting the Election Outcome Is ‘Like Predicting Your Wife’s Mood’

Nov 07, 2016

Brad Parscale, the digital director of Donald Trump's campaign, could have picked a lot of different metaphors to describe the uncertainty of the 2016 election. Here's the one he chose:

“It’s like predicting your wife’s mood," said Parscale. "You have no idea what you’re going to get until you get home.”

He made the comparison in a recent Bloomberg Businessweek article focused on Trump's chances of winning Florida.

It was an interesting choice of words for an official representing a candidate who, on many occasions, has been accused of misogyny. Most recently, Trump faced multiple allegations of sexual assault (which he has denied) and backlash over his remarks on the Access Hollywood tape. The Republican nominee's entire candidacy has been marked by repeated charges of sexism over his comments about women's looks, abortion, sexual harassment, and other subjects.

While Parscale's quote was tucked at the very end of the Businessweek article, that didn't stop readers from spotting it. Twitter users were quick to mock the retrograde nature of his comments—and to point out the questionable strategy of offending women voters less than 48 hours before election day:

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