• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechThe Mobile Executive

Apple’s iPhone 7 Could Be Available in ‘Jet White’ Soon

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
November 7, 2016, 12:04 PM ET
Apple Inc. Unveils Next Generation iPhone And New Watch
Tim Cook, chief executive officer of Apple Inc., speaks during an event in San Francisco, California, U.S., on Wednesday, Sept. 7, 2016. Apple Inc. unveiled new iPhone models Wednesday, featuring a water-resistant design, upgraded camera system and faster processor, betting that after six annual iterations it can still make improvements enticing enough to lure buyers to their next upgrade.Photograph by David Paul Morris—Bloomberg via Getty Images

Apple’s Jet Black iPhone 7 might soon have a companion.

The tech giant could be planning a new, “Jet White” version of its iPhone 7, Japanese Apple-tracking site Mac Otakara is reporting, citing supply chain sources. The site’s sources didn’t say when the smartphone might be released.

Apple already delivers five iPhone 7 color options, including a Jet Black model that has proved exceedingly popular after its release and is still hard to come by at local retail stores. As of this writing, the Jet Black iPhone 7 is still showing wait times on online orders of up to five weeks.

Mac Otakara’s report, which was earlier reported by Macrumors, was quick to note that supply chain sources can sometimes be “unreliable,” and as Apple (AAPL) hasn’t confirmed any new color options, its sources’ comments should be taken with the proverbial grain of salt. However, Mac Otakara’s sources have often been right, and even predicted that Apple would remove the headphone jack in the iPhone 7.

Get Data Sheet, Fortune’s technology newsletter

At its press event unveiling the iPhone 7 in September, Apple focused much of its time on the Jet Black model, arguing that its glossy design adds an appealing design element to its handset. Soon after its announcement, however, Apple acknowledged that the Jet Black version was prone to scratches, and consumers who bought the handset quickly learned the same. Apple has recommended customers cover up their Jet Black model in a case to keep it safe from abrasions.

 

 

The idea that Apple would release a Jet White iPhone 7 isn’t so far-fetched. Given the Jet Black’s success, Apple might want to capitalize on a Jet White version that could appeal in a similar way to customers. It’s also worth noting that the Jet White version might be based on the ceramic material Apple incorporated this year in its Apple Watch Series 2. The ceramic version of the gold Apple Watch Edition has become its highest-end material on the wearables side.

Apple, in other words, already offers a device that comes with a glossy white finish. Bringing it to the iPhone, then, might not be a stretch.

For more about Apple MacBook Pro, watch: [fortune-brightcove videoid=5191590700001]

Apple hasn’t commented on its plans for the future of the iPhone 7, and didn’t respond to a request for comment.

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Exclusive: Startup Fun raises $72 million for the serious business of converting crypto and cash
CryptoVenture Capital
Exclusive: Startup Fun raises $72 million for the serious business of converting crypto and cash
By Ben WeissMay 1, 2026
43 minutes ago
The fruit fly cancer researcher who built his first prototype out of lollipop sticks and straws
NewslettersTerm Sheet
The fruit fly cancer researcher who built his first prototype out of lollipop sticks and straws
By Allie GarfinkleMay 1, 2026
2 hours ago
Apple CEO Tim Cook in Washington, D.C. on December 10, 2025. (Tom Williams/CQ-Roll Call/Getty Images)
NewslettersFortune Tech
Tim Cook’s advice for Apple’s next CEO
By Andrew NuscaMay 1, 2026
2 hours ago
Newly appointed Apple CEO John Ternus (left) with outgoing CEO Tim Cook in Cupertino, Calif. (Photo courtesy Apple)
PoliticsMarkets
Apple’s new CEO said he will continue the company’s tradition of secrecy—and Wall Street loved it
By Jim EdwardsMay 1, 2026
3 hours ago
Hitting the ‘GenAI wall’: Where generative AI stops working, and what it means for your talent strategy
AILeadership
Hitting the ‘GenAI wall’: Where generative AI stops working, and what it means for your talent strategy
By François Candelon and Iavor BojinovMay 1, 2026
4 hours ago
Evan Spiegel wears a black t-shirt and speaks into a microphone while on stage.
AITech
Snap CEO praises AI for writing two-thirds of the company’s code but warns fellow tech executives underestimate ‘societal pushback’ to the tech
By Sasha RogelbergMay 1, 2026
4 hours ago

Most Popular

China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyard
By Jake AngeloApril 30, 2026
19 hours ago
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
4 days ago
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
Conferences
Accenture's Julie Sweet blew up 50 years of company history. She says the hardest part is still ahead
By Nick LichtenbergApril 29, 2026
2 days ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
1 day ago
America shot its arsenal empty in 2 wars. Now it needs Beijing's permission to reload
Commentary
America shot its arsenal empty in 2 wars. Now it needs Beijing's permission to reload
By Steve H. Hanke and Jeffrey WengApril 30, 2026
20 hours ago
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
Big Tech
With no end in sight, Trump considers new options in Iran war—including the ‘Dark Eagle’ hypersonic missile
By Jim EdwardsApril 30, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.