• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LeadershipTools of the Trade

How to Learn Something and Actually Retain It

By
Nate Kornell
Nate Kornell
Down Arrow Button Icon
By
Nate Kornell
Nate Kornell
Down Arrow Button Icon
October 12, 2016, 8:00 PM ET
481738255
Jasper White Getty Images

This article is part of Tools of the Trade, a weekly series in which a variety of experts share actionable tips for achieving fast and effective results on everything from productivity to fundraising.

This week Nate Kornell shares strategies for retaining new information. Kornell is an associate professor of cognitive psychology at Williams College.

On the third day of sixth grade, my daughter, Juliet, woke up early. Before leaving for school, she had 50 state capitals to memorize for a test that day. She wanted to get 100%. This was a good goal. She also wanted to get as many right as she could while she studied. Research on learning says this was a problem.

Becoming a more efficient learner requires overcoming a paradox: The secret to making learning easier is to make it harder. But most people don’t realize this. We usually see it as a bad sign if we struggle as we study, and a good sign if we nail every answer.

That’s not how learning works. Take state capitals: If my daughter gets most of them right on a practice test, it’s a sign she’s made progress in the past, which is good. But research shows that the easier it is for her to identify the correct capital as she quizzes herself, the less she is actively learning. Retaining new knowledge is an arduous and often unpleasant process — it doesn’t feel good not knowing the right answer, but struggling to grasp for it is a sign of improvement. Coasting, meanwhile, adds little value.

Most people understand this truth when it comes to exercise: No pain, no gain. We suffer now in order to benefit later. If a rep is too easy, we grab heavier weights. The same should be true for learning.

Related: How the Tidiest Woman in the World Organizes Her Email

Below are three strategies to make learner harder — and more effective.

1. Test yourself.

In one experiment, conducted by Lindsey Richland and colleagues, students at UC Irvine were tested on a type of colorblindness called cerebral achromatopsia. One group of participants were given 10 minutes to read, and commit to memory, a two-page scientific passage. The other group also had 10 minutes before the test, but for the first two minutes they did not get to review the material. Instead, they were immediately given a short test on colorblindness. Having not read the passage, they had little chance of answering questions like “What is total color blindness caused by brain damage called?” Most failed. Afterwards, they were given eight minutes to read the passage. When both groups were tested on the information later, the second group outperformed the first.

What does this mean for Juliet? For one, she could begin quizzing herself without bothering to read through the list of capital names first. Never heard the name of Wyoming’s capital? Might as well take a guess (guessing has been shown to help with learning). A retrieval attempt, in other words, can be valuable in and of itself.

Practical tip: Instead of re-reading, quiz yourself on the material. When trying to commit information to memory, read a bit, then stop, and attempt to mentally retrieve a summary of what you just read before moving on.

2. Focus on what you don’t know.

If Juliet can’t name the capital of Wyoming, she might be tempted to return to the state again, shortly after she reviewed the correct answer (it’s Cheyenne, for the curious). The alternative — quizzing herself on all 49 additional states before returning to Wyoming — virtually guarantees that she will have forgotten the correct answer. This doesn’t feel great. But multiple studies have shown that we learn more efficiently when we allow time to pass between study sessions; the act of forgetting and then remembering helps convert information into memory.

Alternatively, it can help to focus on the most difficult items. If Juliet is stumped by Wisconsin every time, but has California down cold, then it makes sense to only quiz herself on Wisconsin and other states for which she doesn’t know the capital.

Practical tip: Space out your study sessions so you give yourself time to learn, forget and re-learn, which helps convert information into memory.

Related: Billionaire Inventor James Dyson On His ‘Tedious’ Creative Process

3. But don’t get too cocky.

Research shows that people often stop studying something too soon, only to find that they can’t remember it later. This happens because our perception of how well we know the material is based on our current performance. But in the upcoming days, weeks, or months, that information is likely to slide away — in other words, we routinely underestimate our tendency to forget.

Practical tip: Even if you’ve learned a lot today, you’re liable to forget much of it by tomorrow, so make sure you come back to the material. Study something a few more times even after you think you “know” it.

All of which is to say: when you are learning, be alert for signs that you are starting to succeed with ease. That means you are not learning much. If you wait a while and then return to the same material, you’ll spend the same amount of time actually studying, but learn more. Difficulty is the gift that keeps on giving.

By allowing herself to struggle while studying, Juliet got 19/20.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Nate Kornell
See full bioRight Arrow Button Icon

Latest in Leadership

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Retail
Trump just declared December 26th a national holiday. What's open and closed?
By Dave SmithDecember 26, 2025
2 days ago
placeholder alt text
Future of Work
Malcolm Gladwell tells young people if they want a STEM degree, 'don’t go to Harvard.' You may end up at the bottom of your class and drop out
By Sasha RogelbergDecember 27, 2025
1 day ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, CEOs of Amazon, Walmart, and McDonald's say opportunity is still there—if you have the right mindset
By Preston ForeDecember 26, 2025
2 days ago
placeholder alt text
Europe
Christmas 500 years ago was a drunken 6-week feast that may have been considerably better than the modern holiday, medieval historian says
By Bobbi Sutherland and The ConversationDecember 25, 2025
3 days ago
placeholder alt text
Politics
Peter Thiel and Larry Page are preparing to flee California in case the state passes a billionaire wealth tax, report says
By Jason MaDecember 27, 2025
22 hours ago
placeholder alt text
Banking
Russian official warns a banking crisis is possible amid nonpayments. 'I don’t want to think about a continuation of the war or an escalation'
By Jason MaDecember 27, 2025
19 hours ago

Latest in Leadership

Arts & EntertainmentGen Z
Gen Zers and millennials flock to so-called analogs islands ‘because because so little of their life feels tangible’
By Michael Liedtke and The Associated PressDecember 28, 2025
3 hours ago
Mackenzie Scott, wearing a red dress, smiles.
Successphilanthropy
MacKenzie Scott’s close relationship with Toni Morrison long before Amazon put her on the path give more than $1 billion to HBCUs
By Sasha RogelbergDecember 28, 2025
5 hours ago
Sridhar Ramaswamy is CEO of Snowflake, the AI Data Cloud company.
CommentarySoftware
Snowflake CEO: Big Tech’s grip on AI will loosen in 2026 — plus 6 more predictions that will define the year
By Sridhar RamaswamyDecember 28, 2025
5 hours ago
Sam Altman, chief executive officer of OpenAI Inc., during a media tour of the Stargate AI data center in Abilene, Texas, US, on Tuesday, Sept. 23, 2025.
AISam Altman
OpenAI CEO Sam Altman says he is ‘envious’ of Gen Z college dropouts who have the ‘mental space’ and time to build new startups
By Nino PaoliDecember 28, 2025
5 hours ago
C-SuiteFortune 500 CEO Interview
GE HealthCare CEO Peter Arduini is forging a new chapter for the $20 billion-a-year business while drawing on Jack Welch’s legacy
By Diane BradyDecember 28, 2025
8 hours ago
Greg Hart, CEO of Coursera
Successskills
Getting hired in 2026 is all about your ‘microcredentials’ says CEO of $1.3 billion learning platform—this is what he tells Gen Z to focus on
By Eleanor PringleDecember 28, 2025
10 hours ago