• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place

3

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
TechUber Technologies

Uber Debuts Self-Driving Cars in Pittsburgh

By
Reuters
Reuters
and
Michelle Toh
Michelle Toh
Down Arrow Button Icon
By
Reuters
Reuters
and
Michelle Toh
Michelle Toh
Down Arrow Button Icon
September 14, 2016, 6:23 AM ET
Add Fortune on Google for similar content.

When Pittsburgh wakes up on Wednesday morning, some residents will have the choice of going about their day in an Uber that drives itself.

The launch of Uber’s self-driving pilot program marks the public unveiling of the company’s secretive work in autonomous vehicles and the first time self-driving cars have been so freely available to the U.S. public.

More than two years ago Uber – like most in the car business – identified autonomous driving technology as the springboard for the next stage of growth.

The aggressive San Francisco-based startup has already shaken up the world’s taxi services, earning a valuation of $68 billion. It plans ultimately to replace many of its 1.5 million drivers with autonomous vehicles.

But it is not as if robots are taking over the Steel City. There will be only four self-driving vehicles available to passengers, to start, and two people will sit in the front to take over driving when the car cannot steer itself.

Uber provided ride-alongs to reporters on Tuesday. During a ride of about one hour, Reuters observed the Uber car safely – and for the most part smoothly – stop at red lights and accelerate at green lights, travel over a bridge, move around a mail truck and slow for a driver opening a car door on a busy street. All without a person touching the controls.

But the Uber driver and the engineer in the front two seats did intervene every few miles.

For more on self-driving cars, watch Fortune’s video:

Since opening its Advanced Technologies Center in Pittsburgh last year, San Francisco-based Uber has moved quickly, hiring away some 40 faculty and researchers from Carnegie Mellon University – a move that ruffled feathers locally – and forming partnerships with automakers including Volvo.

But the company is competing in a crowded field. From Alphabet and Baidu (BIDU) to Tesla Motors (TSLA) and General Motors (GM), technology companies and automakers are hustling to build autonomous vehicles and develop new business plans for what is expected to be a long-term makeover of personal transportation.

By integrating self-driving cars with its ride-services app, Uber may be the first introduction to autonomous cars that many people will have.

“If Uber scores a home run with this it’s going to be wonderful for the planet,” said Andrew Moore, dean of the School of Computer Science at Carnegie Mellon. “The reason is we will see a much safer world and much more efficient world where we have to use less energy to move people around.”

Still, Moore said at least another decade of research and development is needed before there would be a significant number of truly autonomous cars on the road. Industry executives remain sharply divided on the timeline, with some expecting fully autonomous cars within five years and others predicting they are still decades away.

“I don’t think that Uber by any means has it in the bag,” Moore said.

See also: The Chevy Bolt EV Range Is Blowing Away Expectations—and Even Tesla’s Model 3

A DOUBLE BLACK DIAMOND

Uber’s Pittsburgh fleet consists of Ford Fusion cars outfitted with 3D cameras, global positioning systems (GPS) and a technology called lidar that uses lasers to assess the shape and distance of objects, mounted somewhat crudely to the vehicle’s roof. The company is also outfitting Volvo SUVs that will be added to the fleet.

The cars do drive themselves, but during Reuters’ ride-along, the Uber driver in the front seat took control, according to company protocol, to allow pedestrians to cross the street, maneuver through a construction zone and make a left turn across traffic at an intersection. An Uber engineer sat in the passenger seat, occasionally adjusting the speed of the car, which mostly drove slowly.

While autonomous driving on highways is relatively easy – Carnegie Mellon researchers built a minivan that in 1995 drove itself across the country and remained in autonomous mode about 98% of the time – city streets, with their traffic, pedestrians, potholes and construction, are a different matter.

“Since the mid-90s pretty much this entire field has been focused on doing that last step,” said Aaron Steinfeld, associate research professor at the Robotics Institute at Carnegie Mellon.

See also: Uber Just Poached a Top Exec From Target

Pittsburgh in particular poses challenges. The city is full of steep and narrow streets, potholes, tunnels and more than 440 bridges. It has snow and ice in the winter, blossoming trees that can hide street signs and traffic signals in the spring, blinding sun in the summer and a slippery ground cover of fallen leaves in the autumn.

“We really feel that Pittsburgh is the double black diamond of driving,” said Raffi Krikorian, director of Uber’s Advanced Technologies Center.

Pittsburgh also offers Uber a welcoming mayor and city leadership, who have rolled out the red carpet for Uber and a state law that allows for autonomous cars, as long as someone is behind the wheel to take over if needed.

Among the residents, there are mixed responses. On the ride-along, some stared at the autonomous car with mouth-gaping awe; another gave the car the middle finger.

Others, like Robert Armitage, 55 and a lifelong resident of Pittsburgh, are excited for his city – but skeptical of Uber’s ambitions.

“I am absolutely skeptical as to whether they can pull it off in the winter, he said. “Pittsburgh is awfully far north for this kind of experiment.”

About the Authors
By Reuters
See full bioRight Arrow Button Icon
By Michelle Toh
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Dell’s AI boom is real, but so is the profit margin hit nobody is pricing in
AIDell Technologies
Dell’s AI boom is real, but so is the profit margin hit nobody is pricing in
By Mia OsmonbekovJune 30, 2026
11 hours ago
Image of colored bar charts with one being pushed up.
NewslettersEye on AI
AI is minting billion-dollar companies faster than before
By Beatrice NolanJune 30, 2026
13 hours ago
Anthropic CEO Dario Amodei pointing to his head.
AIAnthropic
At the heart of Anthropic’s clashes with the U.S. government, a decision not to play by the new rules of Trump’s Washington
By Jeremy KahnJune 30, 2026
17 hours ago
wb
CommentaryLeadership
I grew BDO from $600 million to $3.4 billion. Here’s the 3-part formula that made it possible
By Wayne BersonJune 30, 2026
18 hours ago
vinod
CommentaryData centers
Vinod Khosla: AI’s energy crisis has a fix — and it doesn’t need the grid
By Vinod KhoslaJune 30, 2026
18 hours ago
Jamie Dimon isn’t giving up the top job. That’s turned JPMorgan into a poaching ground for CEO talent
C-SuiteNext to Lead
Jamie Dimon isn’t giving up the top job. That’s turned JPMorgan into a poaching ground for CEO talent
By Ruth UmohJune 30, 2026
18 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
6 days ago
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse place
By Sydney LakeJune 29, 2026
2 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
4 days ago
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
AI
'Humanity has chosen to become idiots': This Brown professor switched to take-home exams after a mass shooting and discovered mass cheating
By Catherina GioinoJune 29, 2026
1 day ago
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
Commentary
The U.S. Army is opening military bases to private billions — here's why that changes everything for the next 250 years
By Marc AndersenJune 30, 2026
19 hours ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.