• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFuture of Work

Why Google Just Bought This Hot E-Commerce Startup

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
August 8, 2016, 2:15 PM ET
Fortune Brainstorm TECH 2016
Fortune Brainstorm TECH 2016 MONDAY JULY 11TH, 2016: ASPEN, CO 2:30 PM TILTING THE SCALE ON CLOUD COMPUTING Diane Greene, Senior Vice President, Google Interviewer: Andrew Nusca, Senior Editor and Co-chair, Brainstorm TECH, Fortune PHOTOGRAPH BY KEVIN MOLONEY/Fortune Brainstorm TECHPhotograph by Kevin Moloney — Fortune Brainstorm TECH

It could get easier to buy and sell products and services on the Google cloud.

The search giant said Monday that it acquired a small, Los Angeles-based startup called e-commerce startup called Orbitera. Terms of the deal were not disclosed.

Orbitera specializes in software that streamlines the often-complex way companies sell cloud-based products and services as well as how customers buy those services.

The startup’s billing software lets companies that sell cloud services create recurring billing cycles for their customers based on the number of hours, days, months, or the amount of computing resources they consume, according to Orbitera’s website. The technology also integrates billing data from cloud infrastructure companies like Google (GOOG) or Amazon Web Services so companies can better price their cloud services to their clients.

Get Data Sheet, Fortune’s technology newsletter.

“Orbitera has built a strong ecosystem of enterprise software vendors delivering software to multiple clouds,” wrote Nan Boden, Google’s head of global technology partners, in a corporate blog post. “This acquisition is not only meant to improve the support of software vendors on Google Cloud Platform, but it also aims to reinforce Google’s support for the multi-cloud world.”

Orbitera’s CEO Marcin Kurc previously worked at Amazon (AMZN) Web Services for roughly three years as a principal of strategic partnerships and head of business development for its marketplace enterprise unit, according to Kurc’s LinkedIn profile.

In a post on the acquisition on Orbitera’s website, the startup’s management team wrote that Google “shares our vision for seamless purchase and deployment of IT services across heterogeneous cloud infrastructure.”

Although many cloud providers, like Google and Microsoft (MSFT), would clearly love for companies to only use their own cloud services, they have been marketing their respective cloud services as being compatible with other competing services so they can win customers who fear being locked into a specific vendor’s technology.

“We will continue to deliver the products and services our customers rely on with the added scale that Google provides,” Orbitera’s management team explained. “At this time, there is no change to the services we are providing and we will continue to support existing cloud platforms.”

For more about Google, watch:

Orbitera counts Adobe (ADBE), Oracle (ORCL), and NetApp (NTAP) as customers.

The startup scored a $2 million seed funding in June 2015.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

C-SuiteNext to Lead
How the Great Wealth Transfer could quietly disrupt corporate America’s leadership pipeline
By Ruth UmohMarch 23, 2026
28 minutes ago
Palmer Luckey, founder of Anduril.
NewslettersFortune Tech
Anduril breaks in to the Pentagon big leagues
By Matthew HeimerMarch 23, 2026
47 minutes ago
A phone with a logo in front of a black background
Big Techinvesting strategy
Supermicro—accused of smuggling $2.5 billion in Nvidia chips and servers to China—has been here before, with Iran
By Amanda GerutMarch 23, 2026
57 minutes ago
kuo
CommentaryUnicorns
Alibaba.com President: The one-person unicorn is coming. AI is making it possible
By Kuo ZhangMarch 23, 2026
2 hours ago
Interloom cofounder and CEO Fabian Jakobi sitting on a chair leaning forward towards on low coffee table on which sits a laptop.
AIVenture Capital
Exclusive: Interloom, a startup capturing ‘tacit knowledge’ to power AI agents, raises $16.5 million in venture funding
By Jeremy KahnMarch 23, 2026
4 hours ago
AsiaChina
Apple CEO praises China partners as Beijing applies pressure
By BloombergMarch 22, 2026
12 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.