• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechThe Mobile Executive

Pokemon Go Could Soon Be More Popular Than Snapchat

By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
By
Don Reisinger
Don Reisinger
Down Arrow Button Icon
July 13, 2016, 10:33 AM ET
Popularity Of Nintendo's New Augmented Reality Game Pokemon Go Drives Company Stock Up
NEW YORK, NY - JULY 11: (L to R) Sameer Uddin and Michelle Macias play Pokemon Go on their smartphones outside of Nintendo's flagship store, July 11, 2016 in New York City. The success of Nintendo's new smartphone game, Pokemon Go, has sent shares of Nintendo soaring. (Photo by Drew Angerer/Getty Images)Drew Angerer — Getty Images

As if you needed more proof that Pokemon Go is popular, here it is.

Pokemon Go has officially become the biggest mobile game in U.S. history, survey company Survey Monkey reported on Wednesday after evaluating peak daily activity across mobile games. The company estimates that Pokemon Go became the most popular game in the U.S. this year within 24 hours, and with about 21 million daily active users at its peak, topped Candy Crush Saga, which launched in 2013, to become the most popular U.S. mobile game in history.

Pokemon Go launched last week. The game allows players to walk around town and find and train Pokemon characters overlaid on the real world. It’s developed by Niantic, but the Pokemon franchise is owned by Nintendo (NTDOY) and the Pokemon Company.

Earlier this week, another report from analytics firm Similarweb found that Pokemon Go was already more popular on Android-based devices than mobile-dating app Tinder. Now, Survey Monkey says that Pokemon Go easily surpassed Twitter in terms of daily active users on Android by July 8, and will likely top wildly popular photo-sharing app Snapchat “within a couple of days.”

Get Data Sheet, Fortune’s technology newsletter

Even more shockingly, Pokemon Go could soon have more users on Android than Google Maps, the mapping application offered in Google’s (GOOGL) Android operating system.

However, Survey Monkey cautioned that it might be too soon for developer Niantic and its backers—which include Google, Nintendo, and the Pokemon Company—to start partying over its success. Survey Monkey noted that the game has only been available for a week, and if history is to be our guide, many popular games don’t enjoy extended success.

“History hasn’t always been kind to games that generate tremendous hype,” the company said in a statement. “Back in 2012, Draw Something consumed the public consciousness for a few weeks before its user numbers dropped like a stone. Nintendo’s last mobile game, Miitomo, met a similar fate, finding early success that was ultimately unsustainable.”

For more about Pokémon Go, watch:

Survey Monkey went on to say that while it’s possible for Pokemon Go to “retain its legions of new users and convert them into highly engaged and paying players,” for now, we’ll just have to “wait and see.”

About the Author
By Don Reisinger
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

EconomyAerospace and defense
France’s Thales ‘extensively’ ramps up production to meet a global boom in defense spending, says international CEO Pascale Sourisse
By Angelica AngFebruary 10, 2026
3 hours ago
Photo of Elon Musk
C-SuiteElon Musk
‘Don’t look at the résumé’: Elon Musk admits he’s ‘fallen prey’ to flashy credentials but says conversation matters most when hiring
By Jacqueline MunisFebruary 9, 2026
13 hours ago
amodei
AIAdvertising
Scott Galloway on why that Anthropic Super Bowl ad got under Sam Altman’s skin and exposed ‘therapy’ as the AI use case
By Nick LichtenbergFebruary 9, 2026
13 hours ago
journalists
CommentaryMedia
I’m a war gamer for the Navy and I know why you don’t trust the media anymore. It’s fighting yesterday’s battles
By Charles Edward Gehrke and The ConversationFebruary 9, 2026
13 hours ago
kiara
AIstart-ups
Exclusive: Peter Thiel–backed industrial AI startup emerges from stealth in a16z ‘American Dynamism’ push
By Nick LichtenbergFebruary 9, 2026
16 hours ago
Photo of Mark Zuckerberg
AIMeta
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
16 hours ago

Most Popular

placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
14 hours ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
16 hours ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
21 hours ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
3 days ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.