• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechManage This!

Hyper-Loopy: Chaos and Mudslinging in a Tech Startup

By
Jennifer Reingold
Jennifer Reingold
Down Arrow Button Icon
By
Jennifer Reingold
Jennifer Reingold
Down Arrow Button Icon
July 12, 2016, 6:44 PM ET
Hyperloop one CEO Rob Lloyd at test site in Nevada
Hyperloop one CEO Rob Lloyd at test site in NevadaHyperloop Tech

On a day when the Dow Industrial Average hit a new record, you’d be excused for thinking that the vicious infighting at Hyperloop One, which broke into the open today, is a tempest in a tea cup. I mean, who cares about the goings on of some tiny tech company that may never amount to anything?

But you’d be wrong. Hyperloop One, one of the several companies vying to revolutionize high speed travel with a vision inspired by Elon Musk, today came pretty damn close to a high-speed wipeout. Its departed co-founder, Brogan BamBrogan (he was known as Kevin Brogan until he married and changed his name to what one wag pointed out is a “two bro name”) and three other executives sued the other cofounder, Shervin Pishevar, his brother, Afshin, CEO Rob Lloyd and the company for defamation, breach of contract and wrongful termination, among other things.

The case is chock full of unseemly details, including the allegation—backed up with a damning picture–that in June, Afshin Pishevar (who was the general counsel at the time) placed a noose on BamBrogan’s chair after BamBrogan allegedly told investors about some internal shenanigans at the company. (Afshin Pishevar did not respond to an email seeking comment, but a company source claims what was left on the chair was a “lasso,” meant to evoke Brogan’s cowboy tendencies). Other key charges include that Shervin Pishevar dated an outside contractor and more than doubled her pay (to $40,000 per month), that investor Joe Lonsdale “insisted” the company hire his brother’s firm as an investment bank, and that Hyperloop One threatened to fire several signees of a letter complaining about these and other management issues. (Read the lawsuit here)

The company, in turn, denies BamBrogan’s charges (though they do assert that Afshin, who was a personal injury lawyer before he became the general counsel of Hyperloop One, has been fired) and accuses BamBrogan of trying to lead a coup in which he and several others were attempting to steal the company’s intellectual property from the other cofounders. Hyperloop’s outside lawyers branded the lawsuit “unfortunate and delusional,” as well as ” a measure of the company’s success.”

BamBrogan’s lawyers countered with a written statement blasting the company’s “spin” as “long on rhetoric and short on facts.” They asserted that BamBrogan and other top executives “quietly approached the defendants in May with reasonable proposals to set the company back on the right track. They were met with hostility, threats of costly legal fights, and a noose.”

The mudslinging has certainly begun and one suspects it won’t stop soon. But for me, one striking element is that the fight was brewing within a week of Hyperloop One’s May closing of a $80 million Series B Round. Such esteemed investors as Khosla Ventures, GE Ventures, SNCF and even Justin Mateen (of ex-Tinder fame) put money in. What was the company telling investors? On the other side, where was the due diligence? Or, in an era where the market goes ever higher, does that not matter anymore?

Conversations with former insiders reveal a chaotic culture full of infighting and no clear sense of whether Hyperloop One’s technology even works. After what was heralded by some as a successful test of its propulsion technology in May, some sniped that it was less than it appeared. Says Zen Matoshi, who, it should be noted, works at Hyperloop One’s main rival, Hyperloop Transportation Technologies: “I called it a publicity stunt,” he says. “Similar things were done 30 to 40 years ago.”

True or not, Hyperloop One’s CTO and co-founder has departed—leaving one to wonder who, if anyone, is actually in charge of making sure that any of Hyperloop’s promises come to life. CEO Lloyd, who lost out to Chuck Robbins for the Cisco (CSCO) CEO job, is a sales guy. Pishevar is an investor. The new CTO, Josh Geigel, has a good reputation, but, according to the lawsuit, he quit along with BamBrogan a few weeks ago before being convinced to return.

Says that source close to the company: “The company is so much stronger. You’d be surprised; everything’s humming along.”

You’re right. I’d be surprised. And so, I think it’s safe to say, are all those Series B investors who thought they were investing in the next big thing, as opposed to what is showing signs of being something considerably messier.

About the Author
By Jennifer Reingold
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessCareers
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
33 minutes ago
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechMedia
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
9 hours ago
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
AIChips
Apple raises Mac Mini’s starting price to $799 after AI frenzy drains supply
By Chris Welch, Mark Gurman and BloombergMay 2, 2026
9 hours ago
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
AIData centers
Unionized workers form alliance with rich tech giants on AI data centers, pushing back on local opposition and redrawing political lines
By Marc Levy and The Associated PressMay 2, 2026
9 hours ago
Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
AIchief executive officer (CEO)
Jensen Huang says some CEOs have a ‘God complex’ when it comes to AI apocalypse warnings, which can create shortages of critical workers
By Jason MaMay 2, 2026
15 hours ago
Photo of several people working on a presentation together
AICareers
Big Tech is shelling out up to $1 million for new hires who will never have to write a line of code
By Sydney LakeMay 2, 2026
17 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
2 days ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
16 hours ago
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
22 hours ago
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
19 hours ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
2 days ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.