![<h1>The Zetter Hotel</h1>
Ever stayed in a hotel that was so chic it intimidated you? Mark Sainsbury did, on a visit to New York, where "I walked past the doorman and he was better looking, taller, and better dressed than I was. I remember feeling that I was not quite making the grade in a way, and feeling slightly uncomfortable." So when he and business partner Michael Benyan opened the Zetter Hotel in London in 2004, they were determined to make it stylish, but accessible, affordable, and, in Sainsbury's words, "not too cool."
<em>Conde Nast Traveler</em> has since numbered the Zetter among the world's "50 Coolest Hotels" for its eclectic décor and cozy atmosphere, but Sainsbury and Benyan have achieved their goal of proving that elegance doesn't have to be uncomfortable -- or overpriced: A room costs less than 200 British pounds per night. "[Financial] success is important," says Sainsbury. "But success at the expense of people's happiness is hollow to me and pretty valueless."](https://fortune.com/img-assets/wp-content/uploads/2013/06/130619091523-the-zetter.jpg?format=webp&w=1440&q=75)
European travel group TUI , which makes about a third of its turnover in Britain, expects a dent to its profits because of the fall in the pound after Britain’s decision to leave the European Union but does not see a big change in travel habits.
TUI Chief Financial Officer Horst Baier told Germany’s Boersen Zeitung that the company had hedged against currency volatility and the oil price for the 2016/17 financial year.
“There are no real risks relevant to results because of the (Brexit) decision for the current financial year. However, because of the translation effect from pounds to euros, we will feel an effect in the profit-and-loss account,” he said.
Baier said that a sustained weakening of the pound would hit purchasing power, making holidays abroad more expensive, but he doubted whether that would dampen the love of travel among British holidaymakers.
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“Even if Britain is an important market for us, we are a globally active company. And the growth prospects for global tourism are very positive. So we are confident that we can keep the impact small,” he said.
TUI said in May that bookings for the summer were 1% ahead of last year and demand for holidays was strong.
That contrasted with warnings from airlines that attacks in Paris in November and in Brussels in March has hit demand for flights.
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Airlines had also warned that a Brexit vote could lead to a slide in demand for leisure and business travel, though analysts say that a fall in the pound could make leisure travel to the UK more attractive.
Baier reiterated that Brexit would not affect the London listing of TUI, which was created in 2014 by the merger of London-listed TUI Travel and German majority owner TUI AG.
“London will remain an important financial center in future,” he said.