By Don Reisinger
June 6, 2016

Apple is remembering Muhammad Ali in a big way.

When visitors head to the company’s homepage on Monday, they’ll find a full-sized image of the late boxing legend, along with his dates of birth and death. Apple (AAPL) also includes one of Ali’s famous quotes: “The man who has no imagination has no wings.”

Muhammad Ali died on June 3 at the age of 74. Ali was one of the most controversial boxers of all time and used his prominence as Heavyweight Champion to share his beliefs on a number of issues. His commentary extended to war, religion, and a slew of other topics, and he was known as one of the most prolific “trash talkers” against other boxers in the game.

While Ali was a decidedly controversial figure, he was a boxing legend, amassing 56 wins and just five losses over his iconic career. Although he suffered from Parkinson’s, Ali used his time after his boxing career to continue to support the causes he believed in and became one of the most respected voices in the world on a wide range of topics. Indeed, Ali was able to use his legendary career to become a well-respected voice on civil rights, especially, and earned the Presidential Medal of Freedom in 2005 for his commitment to it.

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Apple’s decision to place Ali on its homepage is by no means a small one. Over the years, just a handful of legendary people have been given Apple’s homepage treatment, including the company’s co-founder Steve Jobs. Having a full-sized image on, in other words, suggests that the person has done something important and positively contributed to the world in one way or another.

The image Apple used for its homepage also has some historical significance.

As AppleInsider, which earlier reported on the move, pointed out, when Apple was in the midst of its “Think Different” ad campaign, Ali was among several prominent figures pictured, including John Lennon and Gandhi. The Ali ad ran between 1997 and 1998 in several print publications.

Ali was also featured in a Think Different television commercial.

In addition to adding Ali’s image to the homepage, Apple CEO Tim Cook issued a tribute to the boxing legend, quoting him in a tweet and asking that he “rest in peace.” Apple senior vice president of worldwide marketing Phil Schiller also issued a tweet, simply saying, “The Greatest. Rest in peace.”


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