• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Leadership

This Is the Secret to a Successful Negotiation

By
Rod Drury
Rod Drury
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
By
Rod Drury
Rod Drury
and
Bethany Cianciolo
Bethany Cianciolo
Down Arrow Button Icon
May 14, 2016, 1:00 PM ET
Mature businesswoman leading team meeting
Mature businesswoman leading team meeting at office conference room tablePhotograph by Thomas Barwick via Getty Images

The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about careers and leadership. Today’s answer to the question: How can you be a good negotiator? is written by Rod Drury, CEO at Xero.

Good negotiation doesn’t necessarily mean that to win, the other party has to lose. A good negotiator will work toward a win-win scenario, always considering the deal from the other side’s perspective.

This requires a detailed understanding of what the other team wants, what will make them happy, and what scenario or outcome they’re hoping for. In other words, what will make them feel they’ve done well? Making the other team look good and giving them a win can also be conducive to building stronger professional relationships and closing better deals.

Being clear on what you want is key to landing a deal you’ll be happy with
Always work out your concessions and bottom lines before the negotiations.

Look to give away what costs you little and understand the difference between your hard and soft costs. Giving away a few extra hours of labor in return for equity in a company, for example, could be considered a soft cost, especially if the alternative is handing over cash for the shares.

See also: Here’s How to Be a Better Negotiator

Negotiation requires all of your communication skills
Those you’re negotiating with aren’t always predictive and linear. They can get sidelined or unexpectedly blocked. Being a good negotiator involves being able to fly up above the situation and see what is driving the other party so you can understand why they don’t agree with you. Do as much research on what makes them tick prior to the meeting.

Look for clues to understand why the other side is feeling a particular way
By being the bird in the sky and understanding the spectrum of human behavior, you can start to formulate strategies and offers to navigate negotiation blocks. You can easily demonstrate empathy and navigate through blind alleys by saying something like, “If I was in your position I’d be concerned about…”

Good negotiators will keep communication lines open
If you can’t solve a particular issue or want right away, avoid a hard no and agree to come back to it. It can be useful to take points away from the negotiation table to consider. If they’re unrealistic, be clear why that may be the case and counter-offer with a scenario that is closer to what you think will work for both parties—remembering your hard and soft costs.

 

Don’t overplay your hand
You have two ears and one mouth, so use them in that ratio. Practice not saying anything and get comfortable with an awkward silence. Value is often lost by speaking first. By missing the opportunity to listen to the other party, you can quickly overplay your hand, miss what they’re after, or give away too much, too soon.

Always be super polite
There’s rarely a case in business where you need to be rude. Avoid getting yourself into a situation where negotiations turn into a competition between rivals, attempting to one-up each other. Be a statesman, be diplomatic, and treat people with dignity. Self-deprecation and humor are powerful tools in negotiation. Never compromise your values. People will respect you more.

Know when to leave the table
If and when you win, get out of there. You can only lose value from that position. Hanging around after you’ve struck a deal is dangerous. You can start to over-negotiate, where you’re just debating for the sake of it. And that’s not good business. Lock in the deal and leave.

About the Authors
By Rod Drury
See full bioRight Arrow Button Icon
By Bethany Cianciolo
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

A Very Large Crude Carrier from Greece unloads in China in 2020.
Energycrude oil
The Trump administration is touting approvals for oil-exporting hubs in the Gulf of Mexico—but no one seems to want to build them
By Jordan BlumFebruary 10, 2026
20 minutes ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Feb. 10, 2026
By Glen Luke FlanaganFebruary 10, 2026
22 minutes ago
Personal Financemortgage rates
Current refi mortgage rates report for Feb. 10, 2026
By Glen Luke FlanaganFebruary 10, 2026
22 minutes ago
Personal Financemortgages
Current mortgage rates report for Feb. 10, 2026
By Glen Luke FlanaganFebruary 10, 2026
22 minutes ago
EconomyAerospace and defense
France’s Thales ‘extensively’ ramps up production to meet a global boom in defense spending, says international CEO Pascale Sourisse
By Angelica AngFebruary 10, 2026
3 hours ago
RetailRetail
Victoria’s Secret CEO says Gen Z didn’t grow up with 2000s body image baggage—and they’re embracing the glamorous fashion show again
By Emma HinchliffeFebruary 9, 2026
7 hours ago

Most Popular

placeholder alt text
C-Suite
Meet Jody Allen, the billionaire owner of the Seattle Seahawks, who plans to sell the team and donate the proceeds to charity
By Jake AngeloFebruary 9, 2026
13 hours ago
placeholder alt text
AI
As billionaires bail, Mark Zuckerberg doubles down on California with $50 million donation
By Sydney LakeFebruary 9, 2026
16 hours ago
placeholder alt text
Economy
China might be beginning to back away from U.S. debt as investors get nervous about overexposure to American assets
By Eleanor PringleFebruary 9, 2026
21 hours ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
3 days ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.