"Apply and dry like regular nail polish, and then lick—again and again and again!"
KFC fans who wear nail polish are in for a treat. That’s because the fast food chain has brought its tagline “Finger Lickin’ Good” to a completely different level.
KFC has unveiled an edible nail polish thanks to work from Ogilvy & Mather as well as McCormick food technologists, who provide spices for the chain’s chicken, according to Adweek.
KFC has two edible nail polish varieties hitting the market in Hong Kong: Original and Hot & Spicy.
“To use, consumers simply apply and dry like regular nail polish, and then lick—again and again and again,” according to KFC in a statement to Adweek.
“The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish,” Ogilvy creative director John Koay said to the publication. “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.”
Although the product isn’t being sold to the masses quite yet, KFC has unleashed a music video online to Hong Kong consumers to help select which flavor should be mass produced.
Fortune has reached out to KFC for more details about the products, and we will update this post once we hear back.