So, it turns out Americans are quite attached to their cars — and that love has been passed down to Millennials.
An eBay Motors survey found that Americans who own a vehicle that is more than five years old become emotionally attached, and that personal investment includes being on a first-name basis with their aging cars or trucks.
That’s especially true for the Millennial generation, which show the strongest emotional attachment to their vehicles compared to other generations. Nearly 40% of Millennials name their cars, compared to only 25% for all age groups, according to the report.
The most popular car names include Ol’ Faithful, Baby, Bessie, Bob, and Buddy. Car colors are also a common given name for a vehicle, including Red, Silver, and Blue.
“Various studies have shown that people are holding onto their cares and trucks longer than before, and we’re seeing is a result of a personal attachment to their vehicles,” said Jay Hanson, eBay’s vice president of merchandising of hard goods.