Kendall, who joined Pinterest in 2012 as its head of product, will now be responsible for revenue, partner marketing, partner product and operations, and commerce globally as the company doubles down its focus on international markets. A year ago, Kendall was promoted to general manager of monetization.

The seven-year-old company, currently valued at $11 billion, has been expanding its advertising operations as it inches toward a potential IPO (the company has kept mum on its plans). And much like other large Internet companies like Facebook (FB) and Twitter (TWTR), it’s looking to its international users to help generate a large portion of its revenue. In September, Pinterest revealed it had more than 100 million monthly active users, and currently about 45% of them are based outside the U.S.

Pinterest’s next step is to expand its advertising beyond the U.S., and plans to start with English-speaking countries later this year.

Prior to Pinterest, Kendall spent four years at Facebook where he was a director of advertising products.