• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechMicrosoft

Microsoft’s Future Involves A Lot of Talking

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
March 30, 2016, 5:59 PM ET
FILE - In this Jan. 21, 2015, file photo, Microsoft CEO Satya Nadella speaks at an event demonstrating the new features of Windows 10 at the company's headquarters in Redmond, Wash. When Chinese President Xi Jinping arrives in Washington state on his way to the other Washington (Washington, D.C.), he’ll be visiting the American state that does more business with his country than any other. Washington companies sold China more than $20 billion in products last year, from airplanes to wheat and apples. (AP Photo/Elaine Thompson, File)
SATYA NADELLA, CEO OF MICROSOFT ALIX COLOW. PICK UP. (AP Photo/Elaine Thompson, File)Photograph by Elaine Thompson — AP

In the future, people won’t have to waste time fidgeting with their smartphones as they try to order pizza from an app. They’ll just have to talk to the device, and little software helpers will do all the work for them.

At least, that’s the way Microsoft CEO Satya Nadella sees it. Nadella outlined his vision of the future of human and computer interaction during Microsoft’s annual developer conference in San Francisco on Wednesday.

For Nadella, using “the power of human language” to communicate with machines will be as profound as the development of the Internet and the use of touchscreens on mobile devices.

At the center of Nadella’s glimpse into the future is Microsoft’s (MSFT) Cortana personal assistant software. Microsoft has been pushing Cortana as an easy way for consumers to ask for directions to movie theaters, remind them of tasks, and even send emails.

Get Data Sheet, Fortune’s technology newsletter.

Similar to other digital assistants like Apple’s (AAPL) Siri and Google Now, Cortana is powered by machine-learning algorithms that train the service as it ingests data from users every time they ask it a question. Although these digital assistants don’t always work correctly, they are getting better.

Nadella is betting that Cortana will eventually get so good at answering questions that people will stop moving their fingers and start moving their mouths to perform daily tasks on their devices.

Besides Cortana, Nadella also believes that so-called chat bots will be an important element for computer interaction. These software programs, which are increasingly used by retailers and investment companies on their websites, prompt visitors to ask basic questions and then answer them.

Like digital assistants, however, these chat bots are getting better at understanding human language as coders wire them up with machine-learning capabilities. With more advances in artificial intelligence like natural language processing, bots are now capable of performing more advanced tasks like ordering a ride from Uber for people who ask for one through workplace messaging service Slack.

Microsoft executives demonstrated on stage how placing orders for a dessert delivery would be almost completely handled by software.

For example, Lilian Rincon, an executive for Microsoft’s Skype Internet calling service, showed that she could talk to Cortana within Skype, and have Cortana interact with a software bot created by a bakery to coordinate a cake delivery. Rincon also showed off how Cortana would one day be able to learn from a user’s previous chat messages and anticipate what that person will want.

In one example, she showed how Cortana had deduced that she would be traveling out of town for a conference. It then decided to help her by looping in a chat bot from the Westin Hotels to show her some available rooms during the dates she was traveling.

Everything worked smoothly. But this was merely a demonstration, after all. In real life, artificial intelligence technologies and chatting software don’t always work as intended.

“We want to build more technology so that it gets the best of humanity and not the worst,” Nadella said as the audience of coders laughed.

They were chuckling because last week, a Microsoft research project involving an experimental chat bot named Tay went haywire after Internet pranksters fed the bot offensive language, which trained it to say hostile things. Nadella addressed the problem by saying that Microsoft “quickly realized that it was not up to the market” and took Tay offline.

“And so we are back to the drawing board,” said Nadella.

Hiccups aside, it’s clear Nadella views chatting and voice commands as a way to spread Microsoft’s influence. It’s also noteworthy that he laid out the future of voice interactions at a developer conference.

Microsoft is continuing to push the idea to coders that they can trust the company and build software using Microsoft technology. This is not the same company under former CEO Steve Ballmer, who preferred a more closed business that critics say missed the boat on new technologies. Ballmer even admitted in 2014 that Microsoft failed to anticipate the rise of mobile computing during his tenure.

Nadella wants coders to believe that Microsoft is a new company that is on top of the latest technological trends.

For more on Microsoft, watch:

And while Microsoft may brag about how smart Cortana is, it will need companies to build the advanced chat bots that will help Nadella’s vision of the future to become reality. Without outside coders building the versatile chat bots that enable Cortana to book hotels and order pastries, Nadella’s future of voice interactions will fail to pan out.

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

Latest in Tech

Donald Trump on the phone in front of a Christmas tree
Startups & VentureDonald Trump
Trump Mobile says its first-ever smartphone is delayed, and the government shutdown is to blame
By Dave SmithDecember 31, 2025
5 hours ago
MGI
CommentaryProductivity
The world is awash in wealth but starved for productivity—and that imbalance is distorting growth, debt, and opportunity. We need AI to come through
By Jan Mischke, Olivia White and Rebecca J. AndersonDecember 31, 2025
5 hours ago
Melinda French Gates
SuccessMelinda French Gates
Melinda French Gates got her start at Microsoft because an IBM hiring manager told her to turn down its job offer—’It dumbfounded me’
By Emma BurleighDecember 31, 2025
6 hours ago
Nobuo Hayasaka, president of Kioxia Holdings Corp., stands for photographs during the company's listing ceremony at the Tokyo Stock Exchange in Tokyo, Japan, on Wednesday, Dec. 18, 2024.
AIJapan
A Japanese company you’ve never heard of walloped every major US company to become the best-performing stock of 2025
By Eva RoytburgDecember 31, 2025
9 hours ago
Zuckerberg
AIM&A
Meta claims ‘no continuing Chinese ownership interests in Manus AI’ after reported $2 billion deal to shore up in AI agent race
By The Associated PressDecember 30, 2025
22 hours ago
Traders work on the floor of the New York Stock Exchange (NYSE) on December 30, 2025 in New York City.
AIData centers
An AI super-bull who just backed the Nvidia-Groq deal warns of a data center bust: ‘We foresee a significant financial crisis’
By Eva RoytburgDecember 30, 2025
1 day ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Europe
George Clooney moves to France and sends a strong message about the American Dream
By Nick LichtenbergDecember 30, 2025
1 day ago
placeholder alt text
Success
Gen Z could wave goodbye to résumés because most companies have turned to skills-based recruitment—and find it more effective, research shows
By Orianna Rosa RoyleDecember 29, 2025
2 days ago
placeholder alt text
Environment
'I opened her door and the wind caught me, and I went flying': The U.S. Arctic air surge is sweeping northerners off their feet
By Holly Ramer and The Associated PressDecember 30, 2025
22 hours ago
placeholder alt text
C-Suite
Exiting CEO left each employee at his family-owned company a $443,000 gift—but they have to stay 5 more years to get all of it
By Nick LichtenbergDecember 30, 2025
1 day ago
placeholder alt text
Arts & Entertainment
Gen Zers and millennials flock to so-called analog islands 'because so little of their life feels tangible'
By Michael Liedtke and The Associated PressDecember 28, 2025
3 days ago
placeholder alt text
Success
African millennials and Gen Z are quitting their big-city dreams to go make more money back on the farm
By Mark Banchereau and The Associated PressDecember 29, 2025
2 days ago