• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google

3

Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest

1

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

2

Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google

3

Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
Tech

Google’s Self-Driving Cars Face Significant Hurdles

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
March 11, 2016, 7:01 PM ET
US-TECHNOLOGY-CAR
A self-driving car traverses a parking lot at Google's headquarters in Mountain View, California on January 8, 2015. AFP PHOTO/NOAH BERGER / AFP / Noah Berger (Photo credit should read NOAH BERGER/AFP/Getty Images)Photograph by Noah Berger—AFP via Getty Images
Add Fortune on Google for similar content.

Self-driving cars that still look and feel like a traditional vehicle face relatively few regulatory and legal barriers. But strip out the steering wheel and foot pedals or drift too far from a conventional vehicle design and they will come up against significant restraints, says a preliminary report released Friday by the U.S. Department of Transportation.

In short, the federal government isn’t prepared to regulate or certify Google’s self-driving prototype—or any other conceptual vehicle that isn’t equipped with standard manual controls.

The report says self-driving cars that begin to push the boundaries of conventional design would be constrained by current federal motor vehicle safety standards. The basic problem is that the standards are based on the assumption that vehicles would always have a steering wheel, foot pedals, or even a rear visibility. Regulators must now figure out how to certify a car that might have seats designed like a lounge and that may not even face forward.

Get Data Sheet, Fortune’s daily newsletter about technology.

The DOT and the National Highway Traffic Safety Administration is working diligently to catch up to the technology developed by Google, tech companies like GM’s recent acquisition Cruise Automation, and other automakers. In January, DOT Secretary Anthony Foxx gave his agency six months to develop operational guidelines for how automated vehicle technology should be tested and regulated, as well as a model policy for states to help end the mishmash of rules that threaten to slow down the development of self-driving cars.

A patchwork of rules is already developing in states, notably in California where numerous companies, including Daimler and Google, are testing self-driving car technology on public roads. In December 2015, California’s Department of Motor Vehicles issued draft rules in an effort to address the thorny questions involving autonomous vehicles around licensing, registration, certification, and safety—they even addressed cyber security and privacy. The draft rules include strict limits on the emerging technology, a position Google has said will place a ceiling on the potential for fully self-driving cars.

For instance, California’s rules prohibit the use of fully autonomous, driverless cars that don’t have a steering wheel or a brake pedal—like the prototype that Google has developed. A licensed operator must be present inside the vehicle and be capable of taking control at all times, if the technology fails or there is another emergency.

But the hope is that the DOT’s operational guidelines will help states like California and Nevada (another active testbed for the driverless technology) navigate the legal, safety, and regulatory obstacles without slowing the pace of innovation.

The DOT says it wants to release those guidelines by July. On Friday, the agency said it will hold two public hearings on autonomous vehicles to get feedback. The first will be Apr. 8 in Washington D.C., according to NHTSA spokesman Gordon Trowbridge. A second hearing will be held at a later date in California.

GM just bought this self-driving car startup:

Federal regulators have already made one critical decision about self-driving cars. In February, the NHTSA said that the artificial intelligence system that controls Google’s self-driving car can be considered a driver under federal law. The legal interpretation by federal regulators was made in response to a November petition from Chris Urmson, the director of Google’s self-driving car project.

While this is a critical first step towards Google’s goal of commercializing self-driving cars by 2020, it doesn’t mean fully autonomous vehicles are legal for public use. The next question is whether (and how) Google could certify that the self-driving system meets standards that currently apply to vehicles with a human driver. And that’s a process the feds will have to drive.

 

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Esther Perel speaks on stage during a panel discussion at SXSW in London.
Workplace Culturecorporate culture
Esther Perel has a warning for executives: your workforce is suffering from social atrophy and AI is making it worse 
By Sam BirchallJuly 17, 2026
2 hours ago
shelton
Commentarydisruption
Former Obama official on AI anxiety and the depression nobody remembers — and the training model that gives him hope
By Jim SheltonJuly 17, 2026
2 hours ago
Suno Ai on a phone screen with Warner Music Group's logo in the background.
Startups & VentureTerm Sheet
The VC betting $5.4 billion that Suno’s copyright wars won’t matter
By Lily Mae LazarusJuly 17, 2026
2 hours ago
European Commission President Ursula von der Leyen in Brussels on July 13, 2026. (Photo: John Thys/AFP/Getty Images)
NewslettersFortune Tech
Europe has two new rules for Google that will change the way AI assistants work on Android devices
By Andrew NuscaJuly 17, 2026
3 hours ago
Chesky
InvestingMarkets
Tech stocks lead steep global sell-off as investors lose faith in AI chip trade
By Jim EdwardsJuly 17, 2026
4 hours ago
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
LawData centers
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
By Marco Quiroz-GutierrezJuly 17, 2026
7 hours ago

Most Popular

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
2 days ago
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
Big Tech
Buffett says AI giants are ‘playing a game they don’t want to play’ in the AI race, reveals he was behind Berkshire’s $31 billion bet on Google
By Mia OsmonbekovJuly 16, 2026
19 hours ago
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
Politics
Trump's 'American Flag Blue' in the Lincoln Memorial pool is already gray — and the Olympic canoer 'vandal' is fighting his arrest
By Matthew Daly and The Associated PressJuly 16, 2026
1 day ago
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
2 days ago
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
7 hours ago
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
Success
JPMorgan CEO Jamie Dimon says 300,000 workers are needed to rebuild American shipbuilding—with jobs paying $100,000 without a college degree
By Preston ForeJuly 16, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.