We were warned.
Two weeks ago, NetApp said it would cut up to 12% of its workforce, or about 1,500 employees. On Tuesday, the ax has started to fall at the Sunnyvale, Calif.-based storage maker, according to several anonymous postings on the blog, TheLayoff.
In a statement emailed to Fortune, NetApp CEO George Kurian said:
The cuts also come two months after NetApp disclosed plans to acquire flash storage provider Solidfire for $870 million in cash.
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Flash technology has been a hot segment in data storage. But other macro trends—such as the burgeoning use of public cloud storage from Amazon (amzn), Microsoft (msft), Google (goog) and others— is impacting traditional storage players, including market leader EMC and NetApp.