• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing

3

Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Commentary

Women Who Do This Are Less Likely to Get Ahead

By
Jennifer Knickerbocker
Jennifer Knickerbocker
Down Arrow Button Icon
By
Jennifer Knickerbocker
Jennifer Knickerbocker
Down Arrow Button Icon
February 18, 2016, 9:00 PM ET
461555409
Business woman looking over the city at sunrise.Photograph by Oli Kellett via Getty Images

MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: What do you think is the most significant barrier to female leadership? is written by Jennifer Knickerbocker, partner at Deloitte.

It is difficult, and oftentimes uncomfortable, to break through an archetype as firmly entrenched in the workplace as gender roles. And nowhere is this model more starkly clear than in the C-suite, where women currently hold only 22 (4.4%) of the CEO positions at S&P 500 organizations. This is the landscape women face as they rise through the ranks in corporate America. Executive leadership positions are overwhelmingly held by men. And these men don’t often look, communicate, or think like women. So who should women emulate to reach these top jobs?

In decades past, fashion and media trends tended to push women toward simply being more like men — dressing in business attire patterned after men’s suits, and adopting a more aggressive presence and communication style. This was less effective in earning respect than it was securing a reputation as being hard to work with. As unfair as this double standard may be, men and women need not employ the same management style. There is more than one way to lead, and authenticity is more effective than role playing.

The difference in communication styles is a critical point here. At Deloitte — and at many of the clients I serve — I see a striking difference in the way women and men inspire and communicate with others. But because men outnumber women to such a large degree at the top of most organizations, they tend to set the rules, written or otherwise. The unwritten rules often reward the styles men are more comfortable employing. So the trick is to find your own, authentic way of motivating others. But learning to lead organizations and people in your own way means first identifying and addressing weaknesses in your style.

See also: This Explains Why More Women Aren’t Landing Board Seats

This is where an honest, objective point of view can make all the difference. Engaging with an executive sponsor, coach, or mentor is the first step. At Deloitte, the NextGen leadership development program pairs our new partners with sponsors, who are some of our most successful leaders. In my experience, professionals — particularly high-potential leaders — tend to be receptive to being told what’s holding them back and how they can adapt to be more successful. My sponsor has been tremendously helpful in identifying blind spots I didn’t even know I had.

For example, I learned that I tended to be deferential in the interest of consensus, and that I sometimes walk back from strong positions. Whether my intention was to avoid conflict or not to be seen as difficult, the result was the same: it undermined my efforts to be recognized as an effective leader. My sponsor helped me overcome this blind spot, opening doors for me to new and higher levels in the organization. Effective sponsors will encourage you to be heard and tell people what you’ve achieved, as well as help you create the right kinds of impact. They will also challenge you to consider roles you might not be sure you’re quite ready to accept, because they see potential in you that you don’t see.

If your organization doesn’t have a formal sponsorship program, you can still find one on your own. The key is to develop a relationship with someone whose leadership you respect, someone who can influence the direction of your career and advocate for your success. Take time to talk with them about your goals, and be sure they understand and agree to what you’re asking of them. Finally, be open to constructive criticism, because I can assure you that if your sponsor is honest, thick skin is a requirement.

It’s easier to take interest in someone who looks and thinks like you, so it’s not surprising men have a history of bringing other men along the professional path. We need to shift that mindset. Because it’s not about whether you’re a good female leader, it’s about being a good leader. Period.

About the Author
By Jennifer Knickerbocker
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

bs
CommentaryCalifornia
I’ve sold property on California’s Central Coast for decades. The buyers chasing ranch and winery estates are after more than a lifestyle
By Lindsey HarnJune 6, 2026
2 hours ago
home
CommentaryHousing
One in five homebuyers is a single woman – here’s what’s driving the shift
By Kathy CollinsJune 6, 2026
3 hours ago
sa
CommentaryIPOs
When good money goes bad: the question SpaceX and OpenAI investors aren’t asking
By Rory McDonaldJune 6, 2026
4 hours ago
denton
CommentaryIran
ICC Secretary General: The Hormuz clock that matters isn’t diplomatic — it’s agricultural
By John W.H. Denton AOJune 6, 2026
8 hours ago
wc
CommentaryWorld Cup
The World Cup is coming to the U.S. — so where are the international travelers?
By Evan SaundersJune 5, 2026
1 day ago
mc
Commentarydisruption
What AI is actually good for
By Maria ColacurcioJune 5, 2026
1 day ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
1 day ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
1 day ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
1 day ago
Current price of oil as of June 5, 2026
Personal Finance
Current price of oil as of June 5, 2026
By Joseph HostetlerJune 5, 2026
1 day ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
3 days ago
'Big Tech is desperate': Amazon engineers are calling out the tech giant for its $200 billion in data center spending after slashing 30,000 workers
Environment
'Big Tech is desperate': Amazon engineers are calling out the tech giant for its $200 billion in data center spending after slashing 30,000 workers
By Sasha RogelbergJune 5, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.