• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
super bowl 50

How You Can Watch the Super Bowl in a Giant Hot Dog-Themed Car

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
January 26, 2016, 5:10 PM ET
Oscar Mayer Wienermobile Kicks Off Summer Tour
NEW YORK - MAY 11: Pedestrians walk past the Oscar Meyer Wienermobile in Union Square at a kickoff event announcing the Oscar Meyer "Oh I Wish" contest May 11, 2004 in New York City. The Wienermobile fleet will tour the country this summer collecting wishes and allowing kids the chance to use the Wienermobile for a day and win $5000. (Photo by Mario Tama/Getty Images)Photograph by Mario Tama — Getty Images

Oscar Mayer is auctioning off the use of a giant hot dog-themed automobile to watch the Super Bowl in—and it’s all for charity.

The eBay auction promotes what the hot dog-maker is calling a “Wienie-Bago,” or a Wienermobile-RV mashup. Oscar Mayer, which is owned by Kraft Heinz (KRFT), is pitching it as an alternative to San Francisco hotels sold-out because of the game pitting the Denver Broncos against the Carolina Panthers.

The winner of the auction gets a two-night stay in the “Wienie-Bago” from Feb. 6 to Feb. 8, air transportation, food—and even Wi-Fi.

The proceeds from the action benefit Stop Hunger Now, a non-profit that aims to tackle hunger around the world. Oscar Meyer says it will match a bid up to $10,000 to give to the organization.

“The Oscar Mayer Wienie-Bago ups the ante on the Wienermobile and its long history of bringing fun and unexpected opportunities to fans,” Jody Moore, head of communications for Oscar Mayer, said in a statement to Fortune. “With extremely limited hotel options left for football’s biggest game, the Wienie-Bago offers fans a perfect lodging solution and unique experience surrounding one of the nation’s favorite sporting events.”

“If small, customized living spaces are all the rage, the Wienie-Bago brings the extra mustard,” according to a press release. “With enough room to sleep four, a kitchenette stocked with beverages and snacks, including plenty of Oscar Mayer products, and the chance to relax and see the city in the Wienermobile-turned-living room next door, the Wienie-Bago offers a fun, all-American alternative to sold out local hotels.”

But you better act fast: Bidding starts today and ends on Sunday, Jan. 31.

In other Wienermobile news, Oscar Mayer started selling miniature versions of the iconic car in November. Fortune also put together a list of some of the most famous brandmobiles around.

This post has been updated with comment from Oscar Mayer.

About the Author
By Benjamin SnyderManaging Editor
LinkedIn iconTwitter icon

Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

SuccessColleges and Universities
As Gen Z regret ‘worthless’ degrees, this CEO sent her kid to college in London—and she’s saving over $50K-a-year. ‘It’s half the price’
By Orianna Rosa RoyleMarch 28, 2026
35 minutes ago
Wael Sawan, chief executive officer of Shell Plc, at the CERAWeek by S&P Global conference in Houston, Texas, US, on Tuesday, March 24, 2026. The event convenes more than 11,000 participants from over 2,350 companies across 90 countries for dialogue on the agenda ahead as the world enters a new era of energy transition. Photographer: F. Carter Smith/Bloomberg via Getty Images
EnergyIran
An uneasy mix of celebration and anxiety dominates the ‘Davos of energy’ as the month-long Iran war further disrupts the global economy
By Jordan BlumMarch 28, 2026
2 hours ago
Big TechHealth
Are you addicted to technology? Six questions experts use to help spot red flags
By Kristin StollerMarch 28, 2026
2 hours ago
A Macy's entrance in a mall.
RetailMacy's
Macy’s just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more 
By Jacqueline MunisMarch 27, 2026
11 hours ago
Meta's Hyperion data-center site in Northeastern Louisiana.
EnergyMeta
Meta orders 10 gas-fired power plants for its Hyperion AI campus in rural Louisiana—more than triple the initial plan
By Jordan BlumMarch 27, 2026
11 hours ago
LawMeta
Meta promised it wouldn’t spy on you with its AI smart glasses. A lawsuit says humans are watching you, actually
By Catherina GioinoMarch 27, 2026
12 hours ago

Most Popular

Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
24 hours ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
1 day ago
Personal Finance
Current price of gold as of March 27, 2026
By Fortune EditorsMarch 27, 2026
20 hours ago
AI
Exclusive: Anthropic left details of an unreleased model, invite-only CEO retreat, sitting in an unsecured data trove in a significant security lapse
By Fortune EditorsMarch 26, 2026
1 day ago
Personal Finance
Current price of silver as of Friday, March 27, 2026
By Fortune EditorsMarch 27, 2026
20 hours ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.