• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

1

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers

2

Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar

3

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
RetailToys

The Top-Selling Toy In America

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
January 20, 2016, 12:10 PM ET
A parent buys Christmas gifts for her three children at a Toys R Us store in New York's Times Square.
New York, UNITED STATES: Mia Chaney (R) buys Christmas gifts for her three children at a Toys R Us store in New York's Times Square, 25 November 2005, one day after Thanksgiving, known as "Black Friday", the traditional start of the holiday shopping season. The "black" in the term comes from the standard accounting practice of using red ink to denote losses, and black ink to denote profits. AFP PHOTO/Stan Honda (Photo credit should read STAN HONDA/AFP/Getty Images)Photograph by Stan Honda — AFP/Getty Images
Add Fortune on Google for similar content.

Santa was especially generous to good boys and girls last year.

The toy industry saw one of its best years every in 2015, as sales grew by 6.7%, according to new data from The NPD Group. When all was said and done, the industry generated $19.4 billion, largely on the strength of Star Wars-related toys.

There were a lot of merchandisable films last year beyond Star Wars (including Jurassic World and Minions), which led to 9.4% growth in toys with film tie-ins. But in the end, it was The Force Awakens that really pushed sales, as many expected it would. Star Wars-themed toys took in more than $700 million – and the enthusiasm surrounding them doesn’t appear to be slowing down dramatically.

Despite the strength of the film and the many, many toys associated with it, there was just one Star Wars toy on the list of the year’s 10 best sellers (the Sphero app-controlled BB-8 robot, which came in eighth). Instead, the Shopkins toy line, which is phenomenally popular with both boys and girls, topped 2015 toy sales. The 12-pack of the tiny figurines of the anthropomorphized household objects was #1, while the two-pack was the year’s fourth bestseller.

Hamleys Make Their Christmas 2015 Toy Predictions
A boy plays with a Shopkins ‘Scoops’ ice cream truck playset at Hamleys on June 25, 2015 in London, England.Photograph by Rob Stothard — Getty Images

“What was especially interesting to see this year among the top ten selling items was the wide diversity of toys from simple to complex,” said Juli Lennett, U.S. toys industry analyst for The NPD Group. “In addition, among the top toys were evergreen properties like Hot Wheels, Barbie, Star Wars, and Ninja Turtles as well as relatively new properties like Shopkins, Paw Patrol, and Minecraft. Price points were also wide ranging, from under $1 to over $150.”

Games and puzzles were the year’s biggest selling category, with sales increasing 10.8% compared to the 2014 figures. Other high growth fields included vehicles (up 9.7%), building sets (gaining 9.4%) and action figures (with an 8.7% improvement).

Only two categories saw a dip in popularity – arts and crafts (down 4.3%) and youth electronics (which dropped 4.9%).

Also benefiting toy manufacturers was the extra shopping day before Christmas.

Christmas week represents 8% of the toy industry’s annual sales – and parents were scrambling for last minute gifts last year. NPD reports that sales during the seven-day period were 25% higher than they were in 2014.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Retail

A loneliness epidemic is creating a new type of third space: the one built around curiosity
SuccessSocial Media
A loneliness epidemic is creating a new type of third space: the one built around curiosity
By Tatiana SatauaAugust 1, 2026
8 hours ago
A creator sells shoes on a livestream auction.
RetailGen Z
‘People can go from zero to 100’: How Gen Z is raking in $260,000 per month on a livestream auction app
By Joshua HongAugust 1, 2026
14 hours ago
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
RetailAmazon
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
By Catherina GioinoJuly 31, 2026
1 day ago
Fortune 500 Power Moves: Which executives gained and lost power, July 18–31, 2026
C-SuiteFortune 500 Power Moves
Fortune 500 Power Moves: Which executives gained and lost power, July 18–31, 2026
By Fortune EditorsJuly 31, 2026
1 day ago
ronnen
SuccessBook Excerpt
The competition passed on a flying toy. We built it into $100 million dollar business
By Ronnen HararyJuly 31, 2026
1 day ago
Meet the jet-setting fashion editor who turned a New York manicure at 23 into Nails.Inc—Despite selling for $40 million, she still wakes at 5:45 a.m.
SuccessFortune The Good Life
Meet the jet-setting fashion editor who turned a New York manicure at 23 into Nails.Inc—Despite selling for $40 million, she still wakes at 5:45 a.m.
By Orianna Rosa RoyleJuly 31, 2026
2 days ago

Most Popular

Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
Success
Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction will soon be unlocked because someone needs to build new AI centers
By Preston ForeAugust 1, 2026
8 hours ago
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
Personal Finance
Millennials say they’ll refuse to care for aging boomer parents—but they’ll be forced to as their inheritance shrinks to 40 cents on the dollar
By Nick LichtenbergJuly 31, 2026
2 days ago
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line
By Tatiana SatauaJuly 31, 2026
2 days ago
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
Success
'Retiring backwards': How cold economic reality forced Gen X into something like the reverse of baby boomers' golden years
By Nick LichtenbergJuly 31, 2026
1 day ago
Jensen Huang says this is the greatest time in history to start a business—and his advice is to stop overthinking it: 'How hard can it be?’
Success
Jensen Huang says this is the greatest time in history to start a business—and his advice is to stop overthinking it: 'How hard can it be?’
By Preston ForeJuly 31, 2026
1 day ago
Polar bears roll in beds of ice cubes at Prague Zoo as Europe battles record heat
Environment
Polar bears roll in beds of ice cubes at Prague Zoo as Europe battles record heat
By The Associated PressJuly 30, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.