• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechCES

GM CEO Mary Barra: Chevy Bolt EV is Built for Everyone

By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
By
Kirsten Korosec
Kirsten Korosec
Down Arrow Button Icon
January 6, 2016, 9:23 PM ET

The Chevrolet Bolt EV, General Motors’ latest electric car, is CEO Mary Barra’s response to all the critics who have attacked the giant automaker for being slow and antiquated.

The company took the Bolt EV from concept to production-ready in only 12 months. By this time next year, the hatchback will be in full production and sitting in showrooms across the U.S.

This is lightening speed for a major automaker like GM. It often takes several years for a car to reach full production (if it comes out at all).

“This isn’t some science project or concept that’s years away,” Barra said during a keynote speech Wednesday at CES, the annual consumer electronics industry trade show in Las Vegas. “The Bolt EV will be in production this year.”

She said that GM’s size, which has been viewed as negative in the past, allows it to build an affordable, connected electric vehicle for everyone. GM has the dealerships and manufacturing capability that recent entrants to the industry don’t, she added,

“We can use our scale to bring new technologies to more people faster,” Barra said.

Barra clearly felt vindicated by the Bolt, and managed to add in a few thinly veiled jabs at Tesla Motors, the luxury all-electric automaker that has been seen as a leader in the space.

“We believe strongly in the dealer model and the tremendous value our customers derive from neighborhood dealerships,” she said. Unlike some electric car customers, Bolt EV customers never have to worry about driving to another state to buy, service or support their vehicle.”

Tesla, which doesn’t use dealers, is banned from selling directly to consumers in several states.

“Commitments from traditional car makers to build electric vehicles advance Tesla’s mission to accelerate the advent of sustainable transportation. We hope to see all those additional zero-emission vehicles on the road,” Tesla spokeswoman Alexis Georgeson said in an emailed statement.

 

The all-electric vehicle, which Barra introduced today at CES, will have a 200-mile range and cost around $30,000 after government clean energy incentives. The battery pack is incorporated into the car’s chassis and is mounted beneath the passenger cabin, which allowed designers to give the Bolt a flat interior floor. The battery will reach an 80% charge in around 60 minutes—or about twice as long as Tesla Motors’ supercharger.

SIGN UP: Get Data Sheet, Fortune’s daily newsletter about the business of technology.

On the inside, there’s a 10.2-inch touchscreen and inductive charging so you can power up your smartphone wirelessly. It will also be equipped with OnStar 4G LTE, which turns the Bolt EV into a Wi-Fi hotspot. Apple CarPlay and Android Auto, a platform that lets drivers integrate their smartphone with a vehicle’s dashboard, is standard. (Look for Fortune’s full review of the car tomorrow). The connectivity let GM add a gaming feature in the car, which lets owners compete with other EV drivers for eco-bragging rights on things like miles per charge and highest MPG equivalent.

GM Chevrolet Bolt EV interior

GM (GM) included several features in the Bolt that will allow for car-sharing. For instance, there’s low-energy Bluetooth system that detects the drivers’ smartphone as they approach the car. The car is also equipped with a new app called MyChevrolet Mobile that lets the driver see the vehicle charge status, set the cabin temperature and remotely start the car.

Using the app, the driver could leave the keys locked inside the car and send someone an encrypted key so they could use their own smartphone to unlock the car. Boom: car-sharing. Earlier this week, GM said it invested $500 million in ride-hailing company Lyft.

WATCH IT: GM invests in Lyft

[fortune-brightcove videoid=4684816477001]

“Down the road, the connectivity that allows us to offer features like gamification will one day help us offer other technologies and transportation solutions that customers will demand,” Barra said. That could be car-sharing apps, new ownership models, automated driving, and one day, self-driving cars.

As Barra put it: “It’s more than a car, it’s a platform.”

About the Author
By Kirsten Korosec
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Meta's Hyperion data-center site in Northeastern Louisiana.
NewslettersEye on AI
Big Tech will spend nearly $700 billion on AI this year. No one knows where the buildout ends
By Sharon GoldmanApril 30, 2026
2 hours ago
Financial analyst working at a computer
Personal FinancePersonal Finance Evergreen
AI’s entry-level hiring nightmare is another gift to boomers’ retirement plans
By Catherina GioinoApril 30, 2026
3 hours ago
TOPSHOT - Alphabet Inc. and Google CEO Sundar Pichai speaks during the inauguration of a Google Artificial Intelligence (AI) hub in Paris on February 15, 2024. (Photo by ALAIN JOCARD / AFP via Getty Images)
AIGoogle
Google and Amazon’s biggest profit driver last quarter was their Anthropic stakes—which they haven’t sold
By Eva RoytburgApril 30, 2026
3 hours ago
Elon Musk arrives at the courthouse during his trial against OpenAI
CryptoElon Musk
Elon Musk likes Bitcoin—but he just told a jury most crypto coins are scams
By Jack KubinecApril 30, 2026
5 hours ago
Jamie Dimon, chief executive officer of JPMorgan Chase & Co., at the Norges Bank Investment Management annual investment conference in Oslo, Norway, on Tuesday, April 28, 2026.
EconomyJamie Dimon
For years, the risk Jamie Dimon was most concerned about was geopolitics. His answer has shifted
By Eleanor PringleApril 30, 2026
6 hours ago
google
InvestingMarkets
Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year
By Michael Liedtke and The Associated PressApril 30, 2026
6 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
1 day ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
19 hours ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
3 days ago
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
Future of Work
Elon Musk says saving for retirement is irrelevant because AI is going to create a world of abundance: 'It won't matter'
By Marco Quiroz-GutierrezApril 26, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.