mobile-bannertablet-bannerdesktop-banner
Black Friday deals
Black Friday deals can be had prior to the actual Black Friday, which is the day after US Thanksgiving. One of the few places in the area already employing Black Friday pricing is The Brick. (Rick Madonik/Toronto Star via Getty Images) Photograph by Rick Madonik — Toronto Star via Getty Images

Online Shoppers Spent A Record $4.45 Billion On Black Friday And Thanksgiving

Nov 28, 2015

Online e-commerce sales on Black Friday and Thanksgiving Day continued to grow to record spending levels, thanks to more shoppers forgoing crowds in stores to shop at home. Together, shoppers spent $4.45 billion online on Black Friday and Thanksgiving Day, according to data released by Adobe.

Black Friday brought in $2.72 billion in e-commerce sales, up 14% from 2014. Thanksgiving Day saw a higher jump in online spending, with $1.73 billion in sales, up 25% from the previous year.

According to Adobe (adbe) , the five best selling electronic products on Black Friday were Samsung 4K TVs, the Apple iPad Air 2, the Microsoft Xbox One, the Apple iPad Mini, and the Sony PS4. The five most popular toys were Lego Dimensions, Shopkin dolls, Lego Star Wars, Barbie Dream House, and Lego Friends. Consumers sought out the promotions on Thursday and Friday, with sales from limited online deals accounting for 40% of all online sales. In total, products sold online saw an average discount of 24%.

Forecasts expected mobile shopping to increase, and the results did not disappoint. During the two day period, one-third of online shoppers used their mobile phones to make purchases and smartphones represented a record 22% share of online sales, up 70% from 2014.

On Black Friday, shopping on mobile phones brought in $583 million in sales, and on Thanksgiving Day, mobile sales generated a record $639 million. While mobile shopping increased, shopping on tablets continued to decline. Tablets drove 15% of sales on Black Friday, a 2% decrease from the previous year.

Next up for online retailers is Cyber Monday, which is widely expected to be the largest online shopping day of the year. Adobe is forecasting $3 billion in online sales, which would be an increase of 12% from the previous year.

Online retailers are expected to have a very merry holiday shopping season in total. Analytics company comScore is projecting that people will spend $70.1 billion buying gifts online during the holiday season, which is a 14% jump from the previous year.

For more on Black Friday deals, watch this video:

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions