Called Circle, the new $99 cube-shaped gadget works on Wi-Fi to give parents control over how much time their children spend online.
The device has the ability to pause a household’s Wi-Fi network and track the amount of time spent on certain websites and apps, according to a Wired review of the product.
Interestingly, the device first was unveiled on Kickstarter where it failed to garner the needed funding to go into production, according to Wired.
“Kickstarter was what I like to call a really great failure,” said Circle Media founder Jelani Memory in an interview with the magazine. But the partnership with Disney is anything but a failure. Instead, it gives the object a marketing boost and also suggests alternative content to kids curated by the behemoth entertainment company.
“They’ve been a great partner in terms of helping us think about the product,” said Memory, “but also honing the brand and leveraging their brand for all the goodness and trust that it brings.”
And next year, Memory said that he plans to unveil a product that can extend Circle to iOS devices so parents can monitor Apple (AAPL) iPhone use, too.