Social business pioneer turns team communications specialist.
Remember Jive Software, the startup that heralded the birth of the “social business?” These days, it looks a lot more like a business collaboration company.
Over the past year, Jive JIVE has introduced a series of mobile applications centered on improving team communications such as Chime, an alternative to workplace chat applications from Slack or Atlassian; and Circle, a reinvention of employee directories.
Now it is tying those tools more closely with its corporate social network software, Jive-n, and talking up new technology that connects its software with widely used cloud business applications from both Google GOOG and Microsoft MSFT . The idea is to create “one digital workspace” where people can get work done, rather than forcing them to associate specific tasks with specific software systems.
“This next-generation intranet solution is tailored, managed, and expanded with little or no burden on IT, which delivers immediate value and return on investment,” said Jive CEO Elisa Steele, in a statement.
Alongside the product update, Jive is trumpeting new research that shows a link between employee loyalty and a person’s ability to communicate quickly with colleagues—whether or not they work in neighboring cubicles or completely different office locations. The survey, which was sponsored by the software company, reflects the opinions of 1,000 U.S. adults.
Jive went public four years ago, winding up its first day with a valuation of slightly less than $900 million. These days, its market capitalization is just one-third of that valuation. Still, it has some pretty high-profile accounts, including Adidas ADS , Credit Suisse CS , DirectTV, GoDaddy GDDY , and Thompson Reuters TRI .
Steele stepped into the CEO spot earlier this year after acting as its chief marketing officer. Steele finally filled her old job last week with David Puglia, a marketer with experience from Alcatel-Lucent, Oracle ORCL , and RSA.
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