An endorsement by the influential Winfrey could go a long way to helping Tesla move into the mainstream.
Oprah Winfrey appears to be the latest satisfied customer of a Tesla electric car. On Tuesday afternoon the celebrity tweeted a series of photos of her test-driving a white car, which looks to be a Model S, and referred to the car as “my new Tesla.”
Winfery’s rave review of the electric car comes less than a week after Consumer Report’s gave a high-end version of the Model S car its highest review ever. Tesla first started shipping its Model S car about three years ago, and will start shipping its third car the Model X by the end of the month. The first customers of the Model X just started choosing the paint color and other details on Monday night.
Tesla TSLA plans to deliver between 50,000 and 55,000 electric cars in 2015.
Tesla is transitioning from selling just one car into selling multiple cars and products. A celebrity endorsement from the influential Winfrey could go a long way to helping Tesla move into the mainstream.
Will Tesla see the “Oprah bump,” which is the phenomenon where Winfrey publicly endorses a product and its sales take off like crazy? Well, there’s a big difference between an Oprah fan rushing to buy a new book and someone dropping a hundred thousand dollars on a new car. But the endorsement will no doubt draw attention.
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