Apple products that are valued more highly than others tend to be displayed on tables and stored in the back of the store, so the customer has to wait for someone to bring the product out to him or her. The iPod was once Apple’s biggest moneymaker, proudly displayed on a table. With today’s smartphone capabilities, a device that only plays music and video is essentially outdated.
Now the iPod will be displayed on shelves among the Apple accessories, such as headphones and cases.
At least customers who go in to buy an iPod will have a much more efficient Apple store experience since they won’t have to wait for a salesperson to retrieve it from the back room.
These changes will go into effect on Tuesday night so that customers going into stores on Wednesday morning will see the new, simplified look.