The Wheaties of beers.
Courtesy of General Mills

Now you can have your Wheaties all day long. 

By Laura Lorenzetti
August 12, 2015

Wheaties, the breakfast cereal of champions, has teamed up with a nearby craft brewery in Minneapolis to create a limited-edition Hefeweizen beer, appropriately called HefeWheaties.

Fear not, there’s not actually any Wheaties in the beer. The connection is the wheat, which is a trademark of Hefeweizen brews. The south German-style of wheat beer is typically brewed with over 50% malted wheat.

HefeWheaties is the first of this style brewed by Fulton, the craft beer partner. The idea sprung from a shared sense of place: Minneapolis. That, and the management team at Fulton has close ties to General Mills, which owns Wheaties.

 

Ryan Petz, the president and co-founder of Fulton, initially worked for General Mills GIS after business school, as did Fulton’s direct or operations.

The beer is only a limited-time offering, and it’s only available within Minnesota state lines. But, if you’re in the area after Aug. 26, you can pick up a 4-pack of tallboys at the Twin Cities market or stop by the Fulton taproom in Minneapolis to give it a try.

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