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TechApple

Apple just made a huge change to the way you buy stuff online

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
August 7, 2015, 9:37 AM ET
Apple Worldwide Developers Conference Opens In San Francisco
Apple CEO Tim Cook delivers the keynote address during Apple WWDC on June 8, 2015 in San Francisco, California.Photograph by Justin Sullivan — Getty Images
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The online Apple store is no longer — at least, in its past form. That’s because the tech giant has decided to get rid of store.apple.com in favor of a single website in which consumers can, apparently, more intuitively check out product specs and then make a purchase.

The merged websites do away with the “Store” tab on Apple’s website. There are now “Buy Now” buttons on the website, so you no longer have to purchase products on a separate landing page.

Oh, and there’s no longer a “shopping cart” either, in case you were wondering. It’s now a “unified shopping bag,” notes Engadget.

An Apple spokesperson told TechCrunch that the change is “to give customers one simple destination to learn and buy without navigating between two different sites.”

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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