• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Surprise! Google gang backs Google’s take on container orchestration

Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
Barb Darrow
By
Barb Darrow
Barb Darrow
Down Arrow Button Icon
July 21, 2015, 9:00 AM ET
Courtesy of Google

Google’s gotten busy on the organizational front, at least when it comes to promoting its Kubernetes container orchestration worldview for use everywhere.

On Tuesday, Google(GOOG) with nearly two dozen tech companies, including AT&T, Box, Cisco, the Cloud Foundry Foundation, CoreOS, Docker, eBay, Goldman Sachs, IBM, Intel, Joyent, Mesosphere, Red Hat, Twitter, and VMware launched the Cloud Native Computing Foundation.

Conspicuously absent from that lineup are public cloud leader Amazon(AMZN) and Microsoft(MSFT).

The foundation news coincides with the 1.0 release of Kubernetes, to be announced at the OSCON Conference in Portland, Oregon this week.

Kubernetes is Google’s way of dynamically scheduling lots and lots of application containers on a huge scale. With the foundation, Google and its new best friends say they want to apply that model to enterprises that may be very large compared to everything except say Google, Facebook, or Amazon Web Services.

AWS last year announced its own container management services, which has nothing to do with Kubernetes, but seeing as how AWS is the largest public cloud provider (by far), one could view Google’s effort here as a way to ensure that its container management model is propagated.

In an interview in advance of the news, Craig McLuckie, the Google product manager leading this charge, told Fortune: “We don’t want a solution that only works with public cloud, we want no sense of lock-in.”

That’s a key statement coming from Google. The Internet search-and-ad giant fields its own public cloud that competes with AWS but is also trying to push its way into hybrid cloud environments, where companies keep some data and applications running on private resources, while putting others on shareable public cloud infrastructure.

If Google can convince big financial services, pharmaceutical and other companies that Kubernetes is the best way to run their own containers on premises, in a private cloud, and in public cloud, Google will have established an important toe hold in the enterprise workloads also targeted by AWS and Microsoft and, well face, it every other cloud provider on the planet.

With the Cloud Native Computing Foundation, Google wants to “bring our model to the world,” said McLuckie. Interestingly, for a foundation that is all about entrenching Kubernetes as an open-source standard for container management, the word “Kubernetes” is not mentioned in the body of the press release once, except in the vendor-supplied quotes at the bottom.

The use of containers is seen as an efficient alternative to the virtual machine approach. It is especially useful for time-sensitive compute-intensive tasks, said Jason Stowe, CEO of Cycle Computing, another foundation member.

“Container technology gives you a virtual machine without the boot-up time. So you can have different apps with different requirements all running inside a container in seconds vs. booting up different VMS which takes longer.

“Kubernetes combined with Docker enables the microwave for computation—you no longer have to wait 45 minutes for your casserole,” he said.

That’s particularly important for big financial analysis computations where the difference between getting an answer in seconds rather than minutes can be hugely expensive, he said.

The news of this foundation comes just a week after Google joined the OpenStack Foundation to ensure that Kubernetes works well in OpenStack environments. Some see the two foundations as being increasingly at odds. The combination of Docker containers plus a viable dynamic scheduling service obviates the need for some of the basic infrastructure that OpenStack provides, they say.

Others contend that while the promise of managed containers is real it’s still very early in the game and there is no guarantee that all, or even a majority of applications, will all go the container route.

Sign up for Data Sheet, Fortune’s daily newsletter about the business of technology.

 

About the Author
Barb Darrow
By Barb Darrow
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

lancaster
AIschools
Two private school boys get probation for using AI to create 350 fake nudes of their classmates
By Mark Scolforo and The Associated PressMarch 25, 2026
8 hours ago
melania
PoliticsWhite House
Enter Melania Trump, escorted by humanoid robot: ‘I’m Figure 03, a humanoid built for the United States of America’
By Darlene Superville and The Associated PressMarch 25, 2026
9 hours ago
bernie
AICongress
Bernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
9 hours ago
Big TechSocial Media
A court just ruled that tech addiction is real—and dangerous. It could be Meta and YouTube’s Big Tobacco moment
By Kristin StollerMarch 25, 2026
9 hours ago
Warner gestures
AIAmerican Politics
New college grad unemployment will spike to 35% in 2 years, senator warns, forcing ‘Dario, Sam’ to quit AI fear-mongering
By Jacqueline MunisMarch 25, 2026
11 hours ago
Big TechMeta
Meta and YouTube found liable in landmark child social media harm case, ordered to pay $3 million—with punitive damages still to come
By Kaitlyn Huamani, Barbara Ortutay and The Associated PressMarch 25, 2026
11 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
14 hours ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
22 hours ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
10 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.