• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

3

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

3

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
TechFortune 500

AMD reportedly considers breaking up its business

By
Stacey Higginbotham
Stacey Higginbotham
Down Arrow Button Icon
By
Stacey Higginbotham
Stacey Higginbotham
Down Arrow Button Icon
June 20, 2015, 1:47 PM ET
Photo: Ashley Pon/Bloomberg via Getty Images

AMD has hired a consulting firm to help the beleaguered chip company ponder a split of its business or a spin-off, according to a Reuters story that appeared Friday night. After years of losses, decades of competing as the No. 2 to Intel and countless mistakes on execution or failure to see a market, the story paints the decision as one of many that CEO Lisa Su might make to help turn AMD around.

AMD spokeswoman Sarah Youngbauer says, “we have not hired an outside agency to explore spinning-off/splitting the company,” and added that AMD remains committed to the strategy the company laid out in its financial analyst day held in May.

Some kind of break up may be the right move to make, especially as the stock market presses chip firms to perform despite their status as a mature industry. In the first half of this year, we’ve seen several large chip mergers, including Freescale getting acquired by NXP in an $11.8 billion deal, Intel’s $16 billion plan to buy Altera, and Avago’s whopping $37 billion purchase of Broadcom.

In the most recent earnings call, Su was asked how the company viewed M&A or other strategic activities, and she told the analysts that while she was always looking for ways to optimize the business, the company had a lot of IP that worked well together and that would be her focus going forward.

Unfortunately for Su, it’s not clear how much AMD has to offer. The company has struggled since failing to see the development of the mobile computing market, which leaves it with a graphics chip business and the traditional x86 server business where it competes with Intel. It has licensed the technology to make x86 chips from Intel, and any deal might jeopardize that agreement. When AMD spun off its foundry business in 2009, Intel threatened to revoke AMD’s license. They settled, but analysts seem to view the x86 license as a rationale for a company to purchase AMD.

AMD also has a custom semiconductor business, which provides the silicon inside game consoles such as the Playstation 4, that it hoped would bring in some serious revenue. However, that revenue is hard to predict because it depends on new console launches and the holidays. AMD also is expanding its semi-customer efforts to the server business, where it hopes to make custom-processors for large-scale data center customers, much as Intel does.

On the graphics side, AMD just announced graphics chips at the E3 video-game expo that have some impressive technology inside. Analysts have praised the new processors and think they could give AMD a leg up over Nvidia in the gaming and graphics market.

And if virtual reality takes off, the graphics chips that AMD offers could make their way into more products and provide additional revenue.However, it appears that the custom chip business provides the intellectual property that Su seems to consider the most valuable, according to an analyst brief from FBR & Co.

With a current market cap of $2 billion, cash of $906 million as of last quarter, and debt of $2.27 billion, AMD makes a good target for some sort of drastic effort. It has seen its market cap decline by about 40% in the past year, and is one of two players in its two largest markets. It competes against Intel in the x86 server market that sells into the worlds’ largest data centers, and it competes against Nvidia in the GPU business. When it comes to R&D the company has built some incredibly innovative products in its history, but has been felled several times by an inability to execute.

So there is clearly interest in what AMD might have to offer a semiconductor market hungry for consolidation, but the value of those assets is clouded by uncertainty.

This story was updated 6/20 at 7 pm to include AMD’s response.

About the Author
By Stacey Higginbotham
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Why is it so hard to get ROI from AI? Because building from first principles isn’t easy
NewslettersEye on AI
Why is it so hard to get ROI from AI? Because building from first principles isn’t easy
By Jeremy KahnJune 11, 2026
4 hours ago
SpaceX lowballed its bankers on fees. Goldman Sachs has another way to win big
Startups & VentureFinance
SpaceX lowballed its bankers on fees. Goldman Sachs has another way to win big
By Shawn TullyJune 11, 2026
5 hours ago
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
CommentaryOracle
Three ways that Asia’s enterprises are adopting AI—and where they are falling behind
By Garrett IlgJune 11, 2026
6 hours ago
Dr. Shiv Rao speaks
Startups & VentureHealth
Abridge wants to be the operating system for medicine—and NVIDIA and Eli Lilly are helping build it
By Lily Mae LazarusJune 11, 2026
9 hours ago
Silicon Valley insiders warn U.S. defense supply chain is unprepared for modern warfare
AIBrainstorm Tech
Silicon Valley insiders warn U.S. defense supply chain is unprepared for modern warfare
By Sebastian HerreraJune 11, 2026
9 hours ago
Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads
CryptoBlockchain
Exclusive: Consumer device giant LG Electronics to launch blockchain to place and sell ads
By Jack Kubinec and Ben WeissJune 11, 2026
9 hours ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
1 day ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
2 days ago
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
3 days ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
14 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.