• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechFortune 500

Here are 7 people who returned their Apple Watch

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 13, 2015, 3:02 PM ET
Photograph by Chris McGrath — Getty Images

Is this a trend?

After the New York Times published fashion writer Vanessa Friedman’s charming piece about “breaking up” with her Apple Watch, I searched the Web for similar stories. I found a few. Not as many as I expected.

Vanessa Friedman, New York Times. I am breaking up with my Apple Watch. The relationship was, despite all expectations, not what I needed. All the focus on San Francisco and Apple’s next big innovation this week (streaming!) made me realize it was not playing my tune. Still, I will never regret the weeks we spent together. They taught me some valuable truths about myself. Like, for example, that I do not want to be defined by a talking point on my wrist. June 10, 2015

Jay Yarrow, BusinessInsider. After just over a month with the Apple Watch, I’m ready to move on if someone wants to take it off my hands at the right price. June 4, 2015

Chris Walters, policygenius. “Do not put something that measures time onto a device that forces the user to wait.” “Do not create a device that turns itself off repeatedly while the user is trying to use it.” In my world, these two rules would be common sense even to a baby. But at Apple thinking is different, and therefore the Apple Watch is a beautifully made object that is fundamentally opposed to my design principles. And that’s why, after two weeks of wearing an Apple Watch Sport model, I’m returning it. May 25, 2015

Mark Sullivan, VentureBeat. For me the Watch already had a few strikes against it before I even put it on. I generally don’t like to wear things around my wrist. I also had reservations about adding yet another piece of tech to my life with the potential to distract me even more… In the end, I decided that the Apple Watch doesn’t quite earn its place on my wrist. While I appreciate the elegant design of both the hardware and the software, I really don’t miss the Watch when I’m not wearing it. May 15, 2015.

Colin Berkshire, TalkingPointz. I was one of the first people to get an Apple Watch. Not surprising since I have an iPhone 6 plus, use a retina MacBook Pro, and my office has a 27” iMac with a 5K display. I’m an Apple guy. So, of course, I purchased an Apple Watch. I hated it. Just absolutely hated it. Let me count the ways… I really could go on and on. I hated it. I found after a few days I was just not using it. Thank goodness for money-back policies. May 15, 2015

Ray Sharma, Toronto Globe and Mail. Before buying an Apple Watch, I had hoped it would be the device that would truly vault us into the new Internet of Things world and that it would herald a new generation of software development. But it wasn’t. May 14, 2015

Scott Kelby, Photoshop Insider. I can’t believe it has come to this, after not even two full weeks, but I either have to dump my Apple watch and go back to my Fossil watch, or I’m literally going to have to buy a 2nd Apple watch because the battery life issue is ruining the entire Apple Watch experience for me. By having a 2nd watch, I could keep one on the charger, and then each day or so swap the watches, so one would always be charged. I am not kidding. May 8, 2015

The piece that struck the deepest chord was Friedman’s. By Saturday morning it had drawn 530 comments from New York Times’ readers. Their favorite (and mine):

“A good and sensible argument. Brought to mind a line I saw recently, attributed to Ellen DeGeneres: ‘Do we have to know who’s gay and who’s straight? Can’t we just love everybody and judge them by the car they drive?’” — Mark.

For the record, I’m returning the Watch that Apple loaned me. I’m keeping the one I bought.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Thasunda Brown Duckett, TIAA CEO, speaks onstage during a live taping of "Earn Your Leisure" at Martin Luther King Jr. International Chapel at Morehouse College on January 22, 2024 in Atlanta, Georgia.
FinanceFortune 500 Companies
Meet the 10 Black Fortune 500 CEOs leading companies with over $412 billion in combined revenues
By Cheyann HarrisFebruary 9, 2026
2 hours ago
ceo
CommentaryLeadership
The next 18 months of the agentic era will feel like a slow-motion stress test for CEOs. Most will make the same critical mistake
By Amy Eliza WongFebruary 9, 2026
4 hours ago
Side-by-side photos of OpenAI CEO Sam Altman and Anthropic CEO Dario Amodei
AIOpenAI
OpenAI vs. Anthropic Super Bowl ad clash signals we’ve entered AI’s trash talk era—and the race to own AI agents is only getting hotter
By Sharon GoldmanFebruary 9, 2026
4 hours ago
A girl carrying a bag of tennis balls and a tennis racket gets into the backseat of a car.
North AmericaLyft
Lyft introduces feature to help get teenagers out of the house: ‘The problems of 2026 are social isolation and too much screen time’
By Sasha RogelbergFebruary 9, 2026
5 hours ago
NewslettersTerm Sheet
Meta expands its already massive Louisiana data center project
By Allie GarfinkleFebruary 9, 2026
5 hours ago
NewslettersFortune Tech
Anthropic isn’t done spooking SaaS investors
By Alexei OreskovicFebruary 9, 2026
6 hours ago

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
19 hours ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Commentary
We studied 70 countries' economic data for the last 60 years and something big about market crashes changed 25 years ago
By Josh Ederington, Jenny Minier and The ConversationFebruary 8, 2026
1 day ago
placeholder alt text
Personal Finance
Tom Brady is making 15 times more as a commentator than he did playing in the big game thanks to $375 million contract 
By Eva RoytburgFebruary 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.