Merchandising, where the real money from the movie is made
LEGO, Hasbro and Mattel will be among the first toy companies set to profit off the upcoming Star Wars: The Force Awakens. According to Entertainment Weekly, a slew of new products from these three toymakers will make their debut next month at the San Diego Comic Con.
The new toys will be out around the film’s December release, Entertainment Weekly reports. Here are their descriptions:
Toys are by far the most profitable element of the Star Wars universe. Back in 2007, Forbes estimated that Star Wars toys accounted for $9 billion of the franchise’s sales, billions more than the films themselves.
Still, the most hotly anticipated toy tied to The Force Awakens may be a robotic version of new droid BB-8, being made by Colorado-based company Sphero.