• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

2

Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard

3

Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight

1

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

2

Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard

3

Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight
Tech

Password Alert: Google’s new free tool to prevent phishing attacks

Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
Robert Hackett
By
Robert Hackett
Robert Hackett
Down Arrow Button Icon
April 29, 2015, 9:14 AM ET
Courtesy of Google
Add Fortune on Google for similar content.

Fess up: You use the same password for multiple web accounts, don’t you?

It’s a bad practice, of course. One account becomes compromised and the rest—well, it’s a sudden game of dominos.

Yet who among us has the fortitude to remember scores of wildly divergent, convoluted passwords? Who has the self-discipline, the mental faculty, the unflagging commitment to security? Who, I dare say, follows the tenets of digital hygiene to a tee? Tell me, dear reader, which of you?

Fear not! Google (GOOG) has an answer for the rest of us incorrigible Internet users. The search giant has just released a Chrome browser extension called Password Alert that acts like a tripwire whenever you enter your Google credentials into an untrusted site—that is, anything other than accounts.google.com. (Or in the case of Google for Work—the company’s enterprise play—for sites not whitelisted by an administrator.)

For many, one’s email account password—and very often, Gmail account password—is the trump card to resetting other logins. (Forgot your password? Click here and we’ll send you a temporary one via email.) That makes it particularly valuable, a master key—and a prime target for social engineers, whose goal is to steal your information.

“Two percent of all emails to Gmail are phishing attempts,” says Justin Kosslyn, product manager at Google Ideas, describing the malicious traffic that flows through Google’s Gmail servers. “Gmail can fortunately filter most of them out, but millions upon millions of emails a day are trying to trick you into giving up your password.”

The new password tool was developed out of the company’s own learnings from conducting internal penetration tests, attempts to improve and assess security by hacking itself and its employees. In some cases, researchers found that a well-crafted, lookalike phishing site could be effective 45% of the time. On average, phishing sites duped people about 14% of the time.

“It works like a spellchecker,” Kosslyn says, explaining the mechanism. The tool triggers based on the length of the password being typed in, he says. Chrome stores a partial fingerprint of the password—a partial salted hash, to be technical, rather than the password itself—and if it detects that a Google password is being reused, the alarm sets off. “It’s able to use this math trick to determine whether there is a match,” he says.

Proud of its success rate, the team decided to take the product public. “It has caught real-world phishing attacks on Googlers,” Kosslyn says, “That’s one of things that made us very keen on open sourcing it and making it available for users as well.”

Another motive has to do with the team’s work with activists and political dissidents, such as Syrian expatriates in Turkey. “We hear all kinds of different stories about cyber security and the threats they face,” he says. In fact, Kosslyn’s team breaks these threats down into three areas: threats to servers, threats to connections, and threats to devices. This last piece is where Password Alert provides the most protection.

For some, including those with governmental adversaries, phishing can be a matter of life and death, he says. “Hence this launch.”

Indeed, as the latest Verizon report on data breach investigations reveals, phishing attacks are often a calling card for state-sponsored actors. “For two years running, more than two-thirds of incidents that comprise the Cyber-Espionage pattern have featured phishing,” the researchers write. The report also notes that nearly a quarter of recipients open phishing messages and 11% click on the attachments within.

Password Alert is the latest product out of Google Ideas, a 4-year-old “think tank” division of Google concerned with global initiatives. Previously, the arm has released Project Shield, which aims to use Google’s infrastructure “to provide protection for free expression online,” combating and withstanding distributed denial of service (DDoS) attacks. (Like the one China waged against GitHub earlier this month.)

Kosslyn assures Fortune that the tool does not inhibit a machine or browser’s performance. “We did a lot of optimization to make sure it doesn’t slow down your computer,” says. “As opposed to anti-virus software or downloading a new version of [Microsoft] Word in the background, this is negligible.” (Google, after all, takes load time very seriously.)

Although Password Alert is compatible only with the Chrome browser and Google logins for now, Kossyln says he would like to see the tool applied across the web and used with different services. “That’s the hope,” he says.

About the Author
Robert Hackett
By Robert Hackett
Instagram iconLinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Prediction markets Swell to 27% of sports bets during World Cup
Bankingsports betting
Prediction markets Swell to 27% of sports bets during World Cup
By Nathaniel Popper, Chloe Cresswell and BloombergJuly 19, 2026
3 hours ago
Korea’s AI-heavy market now sets the tone for global stocks
InvestingSouth Korea
Korea’s AI-heavy market now sets the tone for global stocks
By Winnie Hsu, Momoka Yokoyama, Masaki Kondo and BloombergJuly 19, 2026
9 hours ago
Andrew McAfee
SuccessCareers
MIT AI expert warns automating Gen Z entry-level jobs could backfire—and cost companies their future workforce
By Preston ForeJuly 19, 2026
11 hours ago
A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
AIthe future of work
A decade after the ‘Godfather of AI’ said radiologists were obsolete, their salaries are up to $571K and demand is growing fast
By Marco Quiroz-GutierrezJuly 19, 2026
11 hours ago
America’s math and reading scores tanked after schools ditched textbooks for screens—and AI could worsen the brain rot
AIEducation
America’s math and reading scores tanked after schools ditched textbooks for screens—and AI could worsen the brain rot
By Sasha RogelbergJuly 19, 2026
11 hours ago
Looking back at the World Cup: Fans drank Boston dry, got permanent tattoos, sold out famous BBQ joints, and drove up small business revenue
RetailSports
Looking back at the World Cup: Fans drank Boston dry, got permanent tattoos, sold out famous BBQ joints, and drove up small business revenue
By Catherina GioinoJuly 19, 2026
11 hours ago

Most Popular

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
1 day ago
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
AI
Power companies are using eminent domain to seize land for data centers as 70% of Americans say not in my backyard
By Aaron Walayat and The ConversationJuly 19, 2026
15 hours ago
Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight
Middle East
Iran just crossed Trump's red line for resuming all-out war as fighting continues to escalate with no end in sight
By Jason MaJuly 18, 2026
1 day ago
Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI
Commentary
Indeed chief economist: Aging Baby Boomers are America's real labor problem, not AI
By Svenja GudellJuly 18, 2026
2 days ago
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
Economy
U.S. companies have finally gotten $71 billion in tariff refunds, but they’re using it to offset inflation caused by the Iran war
By Sasha RogelbergJuly 17, 2026
3 days ago
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
Law
Kevin O’Leary claimed opposition to his Utah data center was fueled by Chinese money. Now he and Fox News are being sued for defamation
By Marco Quiroz-GutierrezJuly 17, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.