• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it

1

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

2

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

3

The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
Commentary

How failure helped me start my own business

By
Maren Kate Donovan
Maren Kate Donovan
Down Arrow Button Icon
By
Maren Kate Donovan
Maren Kate Donovan
Down Arrow Button Icon
April 9, 2015, 11:00 AM ET
Courtesy of Maren Kate Donovan

MPW Insider is an online community where the biggest names in business and beyond answer timely career and leadership questions. Today’s answer for: How should every successful woman deal with rejection? is written by Maren Kate Donovan, CEO of Zirtual.

If I knew in my younger years what I do now about being rejected, I would have saved myself countless hours of disappointment (while on the verge of tears) simply because I heard the word no. Then, a simple quote from a mentor of mine completely flipped how I view rejection on its head: The successful become successful by hearing ‘no’ nine times a year and ‘yes’ once. Let that marinate for a second: you should expect to face rejection nine times more often than you succeed.

It’s a little statistic that I like to keep in mind. Whether the board shot down your proposal or the weekend getaway was overruled, gracefully dealing with rejection requires a reality check. I faced rejection many times while building Zirtual–first from Y Combinator and then by the Founder Institute. Both were huge blows to my confidence, but I stayed resilient. I challenged the Founder Institute rejection in a letter explaining why I thought Zirtual would be an excellent fit for the program. To my surprise, it worked! I went through the program in 2011, emerging with the knowledge and leadership skills necessary to build Zirtual for long term success.

Learning what rejection doesn’t mean is important. Rejection doesn’t mean never; it just means you may have to resort to plan B, C, or even D. Resilience without stubbornness is how I get through rejection. And if I’m invested in an idea, I’ll see it through until someone points out a critical flaw I missed or I realize option B is better.

Read all answers to the MPW Insider question: How should every successful woman deal with rejection?

Why women need to stop holding back at work by Gloria Cordes Larson, president of Bentley University.

So you didn’t get the promotion. What’s next? by Debbie Messemer, managing partner at KPMG San Francisco.

Why even the best employees need to experience failure by Perry Yeatman, CEO of Perry Yeatman Global Partners.

You’ve made a mistake at work. Now what? by Stacia Pierce, CEO of Ultimate Lifestyle Enterprises.

How rejection made me a better employee (27 years later) by Liz Wiseman, president of Wiseman Group.

How to bounce back from rejection at work by Kathy Collins, CMO at H&R Block.

The upside of failure by Cathy Baron Tamraz, chairwoman and CEO of Business Wire.

3 steps to overcome rejection at work by Shiza Shahid, co-founder and ambassador of Malala Fund

How to avoid overreacting at work by Mary Civiello, president of Civiello Communications Group.

Why the best leaders are defined by their failures by Alyse Nelson, CEO and co-founder of Vital Voices Global Partnership.

5 stages of rejection (and how to deal) by Beth Fisher-Yoshida, director of Negotiation and Conflict Resolution Program at Columbia University.

Keep making mistakes at work? Here’s how to recover by Kathy Bloomgarden, CEO of Ruder Finn.

How to successfully deal with rejection at work by Beth Monaghan, principal and co-founder of InkHouse.

How to shake off rejection like Taylor Swift by Beth Comstock, senior vice president and CMO of General Electric.

Watch more business news from Fortune:

About the Author
By Maren Kate Donovan
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

is
Commentaryregulation
We don’t imprison humans preemptively based on the capability to commit crime. Why regulate AI that way?
By Ion StoicaMay 27, 2026
1 hour ago
jordan
Commentarytrust
Your company needs a Chief Trust Officer. Here’s three reasons why
By Jonathan JordanMay 27, 2026
2 hours ago
rr
CommentaryBook Excerpt
I wrote the playbook that built Big Tech. I misjudged what would happen next
By Eric RiesMay 26, 2026
22 hours ago
florida
CommentaryFlorida
The next great American tech hub isn’t a city. It’s a corridor between New York and Miami
By Patrick Chun and Matt HigginsMay 26, 2026
23 hours ago
revere
Commentary250 Years of Innovation
America turns 250 with a dangerous new problem: We no longer agree on what’s real
By Richard TorrenzanoMay 26, 2026
23 hours ago
t
CommentaryTariffs
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
By Jeffrey Sonnenfeld and Steven TianMay 26, 2026
1 day ago

Most Popular

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
Travel & Leisure
The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
By Catherina GioinoMay 25, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
6 days ago
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
Commentary
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
By Jeffrey Sonnenfeld and Steven TianMay 26, 2026
1 day ago
The pig in the python: Baby boomers are strangling the economy they built by refusing to move or retire
Economy
The pig in the python: Baby boomers are strangling the economy they built by refusing to move or retire
By Nick LichtenbergMay 25, 2026
2 days ago
Nvidia CEO Jensen Huang admits he criticizes everything his 42,000-plus employees show him: ‘You can’t go a day without some criticism’
Success
Nvidia CEO Jensen Huang admits he criticizes everything his 42,000-plus employees show him: ‘You can’t go a day without some criticism’
By Preston ForeMay 26, 2026
20 hours ago
Current price of silver as of Tuesday, May 26, 2026
Personal Finance
Current price of silver as of Tuesday, May 26, 2026
By Joseph HostetlerMay 26, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.