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RetailHeinz

Jury: Heinz didn’t steal the most amazing innovation in ketchup history

By
Benjamin Snyder
Benjamin Snyder
Managing Editor
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By
Benjamin Snyder
Benjamin Snyder
Managing Editor
Down Arrow Button Icon
April 2, 2015, 4:09 PM ET
Photograph by AP

Heinz doesn’t owe any money to a Michigan man who claimed the condiment company used his idea for a new ketchup container for its own product, a federal jury found Wednesday.

The man, 44-year-old food entrepreneur Daniel Wawryznski, claimed Heinz launched its Dip & Squeeze single-serve ketchup products in 2010 after he introduced a similar idea at a meeting with the company two years prior, the Associated Press reports. Heinz’ Dip & Squeeze acts as both ketchup packet and reservoir, eliminating the need for users to pour the sauce from a packet into a secondary container or paper napkin.

A Pennsylvania jury, however, said Heinz’s Dip & Squeeze wasn’t based on Wawryznski’s idea, which he called the “Little Dipper.” That decision was based in part on evidence that Heinz’ European division was working on a similar concept back in 2002.

“Heinz firmly believed all along that [the plaintiff’s] claims were groundless, and we are pleased to have prevailed in this case,” Michael Mullen, senior vice president of corporate and government affairs for Heinz, told the AP.

It isn’t clear if Wawryznski will appeal the finding.

In March, Heinz announced plans to merge with Kraft Foods in a deal that would create the world’s fifth-largest food and beverage manufacturer, with a total value of $36 billion.

About the Author
By Benjamin SnyderManaging Editor
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Benjamin Snyder is Fortune's managing editor, leading operations for the newsroom.

Prior to rejoining Fortune, he was a managing editor at Business Insider and has worked as an editor for Bloomberg, LinkedIn and CNBC, covering leadership stories, sports business, careers and business news. He started his career as a breaking news reporter at Fortune in 2014.

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