Photograph by John MacDougall — AFP/Getty Images
By Ben Geier
March 31, 2015

Amazon on Tuesday introduced a new online store focusing on STEM (Science, Technology, Engineering and Math) toys that help children develop valuable skills in in-demand fields.

“STEM toys encourage kids to develop skills in the core disciplines of science, technology, engineering, and math,” Amazon’s page reads. “We chose these toys because they have clear goals and encourage kids to learn STEM skills while having fun.”

Some of the toys featured on the site include LEGO sets and engineering kits. The top pick on the store’s front page Tuesday morning was a child-friendly microscope.

Amazon in January reported $214 million in earnings on $29.3 billion in sales for the fourth quarter, which beat analyst expectations.


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