Apple Launches Upgraded iPod
Photograph by Justin Sullivan — Getty Images

Why you shouldn’t buy an Apple TV any time soon

Mar 20, 2015

Apple could be readying a major revamp of its Apple TV set-top box, according to a new report.

The new version of the Apple TV hardware will reportedly include an App Store and Siri, Apple's voice-based digital assistant, according to BuzzFeed. BuzzFeed says Apple will show off the device at its annual Worldwide Developers Conference this June.

The Apple TV hardware report is bolstered by a separate story in the Wall Street Journal early this week indicating Apple is also working on a new service to stream television programming over the Internet. If Apple is indeed working on such a service, it would make sense for the company to introduce new hardware to support it. Apple hasn't updated the Apple TV hardware in a major fashion since 2012.

It's unclear how much a new Apple TV set-top box would cost. The current device recently saw a price drop from $99 to $69, but these new rumors may be a good a reason to hold off on purchasing today's model despite the cheaper cost.

The Apple TV competes with similar offerings from rivals Roku, Amazon and Google, among others. The set-top box market is expected to hit a peak of 265 million worldwide units this year, according to ABI Research.

Apple recently announced a partnership with HBO bringing that network's upcoming Internet-only streaming service to Apple devices exclusively for the first three months.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions