Boba Joe takes his dog, Starfox, for a walk outside of Palmer Events Center during SXSW gaming at the Austin Convention Center, Sunday, March 15, 2015 in Austin, Texas. (AP Photo/Austin American-Statesman, Deborah Cannon) AUSTIN CHRONICLE OUT, COMMUNITY IMPACT OUT, INTERNET AND TV MUST CREDIT PHOTOGRAPHER AND STATESMAN.COM, MAGS OUT
Photograph by Deborah Cannon — AP
By Chris Morris
March 17, 2015

If you’re looking for local color, there aren’t too many cities that can top Austin, Texas. But during South-by-Southwest? Things move to an entirely different level.

While the festival hosts hundreds of conferences in area hotels and the Austin Convention Center – and screens endless movies in a dozen theaters, it’s still a show that can’t be contained by walls.

Some of the most memorable moments of SXSW happen in unofficial venues – or on the street itself – as businesses look to catch the collective eye of showgoers or, just as often, the venture capitalists who are here looking for their next investment.

Here are some of the sights of this year’s show.

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