NEW YORK, NY - MARCH 15: Exterior atmosphere during Felicia Walker Benson and Cover FX at Sephora on March 15, 2013 in New York City. (Photo by Andrew H. Walker/Getty Images for Cover FX)
Andrew H. Walker 2013 Getty Images

The cosmetics company's new shade of red has people seeing red

By Ben Geier
March 16, 2015

Makeup giant Sephora and reality TV star Kat Von D have collaborated on a lipstick color that is causing some controversy—and a lot of anger among consumers. The color in question is called “Underage Red,” and people on Twitter are unhappy with the sexual connotations. For example:

This isn’t the first time Von D and Sephora have run into trouble for names of cosmetics, Business Insider points out. There is also a color called “Lolita” — named for the Russian novel about a man sexually involved with a teenager. The company once sold a color called “Celebutard,” which became a flashpoint for mocking people with developmental disabilities.

Popular makeup brand MAC also has a shade of gloss called “Underage.”

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