NEW YORK, NY - MARCH 15: Exterior atmosphere during Felicia Walker Benson and Cover FX at Sephora on March 15, 2013 in New York City. (Photo by Andrew H. Walker/Getty Images for Cover FX)
Andrew H. Walker 2013 Getty Images
By Ben Geier
March 16, 2015

Makeup giant Sephora and reality TV star Kat Von D have collaborated on a lipstick color that is causing some controversy—and a lot of anger among consumers. The color in question is called “Underage Red,” and people on Twitter are unhappy with the sexual connotations. For example:

This isn’t the first time Von D and Sephora have run into trouble for names of cosmetics, Business Insider points out. There is also a color called “Lolita” — named for the Russian novel about a man sexually involved with a teenager. The company once sold a color called “Celebutard,” which became a flashpoint for mocking people with developmental disabilities.

Popular makeup brand MAC also has a shade of gloss called “Underage.”

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