Makeup giant Sephora and reality TV star Kat Von D have collaborated on a lipstick color that is causing some controversy—and a lot of anger among consumers. The color in question is called “Underage Red,” and people on Twitter are unhappy with the sexual connotations. For example:
https://twitter.com/ParkerMolloy/status/577192595891302400
Other Kat vonD lip gloss shades exclusively at Sephora: Jailbait Blush and Pedophilia Pink.
— Bus Rules🚍 (@SCJ_BusRules) March 16, 2015
I guess Statutory Orange wasn't selling http://t.co/hs8tEeGjg6
— Alexandra Petri (@petridishes) March 16, 2015
This isn’t the first time Von D and Sephora have run into trouble for names of cosmetics, Business Insider points out. There is also a color called “Lolita” — named for the Russian novel about a man sexually involved with a teenager. The company once sold a color called “Celebutard,” which became a flashpoint for mocking people with developmental disabilities.
Popular makeup brand MAC also has a shade of gloss called “Underage.”