The new 6.5 meter long Mercedes-Maybach S 600 Pullman
Photograph by Fabrice Coffrini — AFP/Getty Images
By Ben Geier
March 4, 2015

Mercedes just rolled out 21.3-feet of total luxury. The company’s new Mercedes-Maybach S600 Pullman, an ultra-high-end $1 million limo, debuted this week at the Geneva Motor Show. (Bloomberg has some compelling video here.)

The car is an updated version of a classic. Past versions have been owned by celebrities like Elvis, Coco Chanel and Elizabeth Taylor, according to Bloomberg. Maybach was an ultra-end end line of vehicles sold by Mercedes under their own branding between 1997 and 2013. Now, the company is bringing the name, which had considerable cachet among hip hop artists, as an addendum to its existing S-Class line.

Target market: dignitaries and entertainers

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