• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailMusic

The electric guitar’s long, strange trip

By
Monica Smith
Monica Smith
Down Arrow Button Icon
By
Monica Smith
Monica Smith
Down Arrow Button Icon
February 25, 2015, 11:04 AM ET
"The Who" Performing In Flint, Michigan
FLINT, MI - AUGUST 23: Basssist John Entwistle, drummer Keith Moon, singer Roger Daltrey and guitarist Pete Townshend of the rock and roll band "The Who" perform onstage at Atwood Stadium on August 23, 1967 in Flint Michigan. This is the same night that Keith had his 21st (actually his 20th) birthday party and was arrested and banned for life from the Holiday Inn chain of hotels. (Photo by Michael Ochs Archives/Getty Images)Photoraph by Michael Ochs Archives/Getty Images

I remember the first time I saw Eddie Van Halen on MTV, the way he played two hands on the fingerboard during his short “Jump” guitar solo. I loved his cool “Frankenstein” guitar, so named because he cobbled together a variety of guitar parts and decorated his creation with colored tape and paint.

Rock and roll is an industry that pushes musical, social, and cultural boundaries, and the electric guitar is its iconic instrument. The acoustic guitar has been around since at least the 16th century. So when I first started working with a colleague on an exhibition at the Smithsonian’s National Museum of American History, our driving question was: Why electrify this centuries-old instrument?

The simplest answer: Guitarists wanted more volume. As performance spaces increased in size during the 19th century, stringed instruments like guitars were hard to hear over other instruments, especially horns. As a result, the traditional Spanish-style acoustic guitar changed in size, shape, and construction.

During the first three decades of the 20th century, guitar makers built larger-bodied instruments, using steel instead of gut strings, and metal instead of wood for the guitar body. In the 1920s, innovations in microphones and speakers, radio broadcasting, and recording made electronic amplification for guitars possible. The volume was suddenly able to go way up.

The first commercially advertised electric guitar guitar was offered in 1929 by the Stromberg-Voisinet company of Chicago, though it was not a smash hit. The first commercially successful electric, Rickenbacker’s “Frying Pan” guitar of 1931, had an electromagnetic pickup — a device that converts the strings’ vibrations into electrical signals that can be amplified. But the pickup was bulky and unattractive, and the instrument was designed to be played in a musician’s lap with a sliding steel bar. It wasn’t an immediate hit beyond some Hawaiian, country, and blues musicians.

Spanish-style electrics, which you could sling in front of you while standing and singing, proved much more versatile. Gibson’s 1936 ES-150 (E for Electric and S for Spanish) had a sleek bar-shaped electronic pickup that was mounted into the guitar’s hollow body for a more streamlined look. The pickup earned the nickname “the Charlie Christian” thanks to the jazz virtuoso who is generally credited with introducing the electric guitar solo when he stepped out in front of Benny Goodman’s band in 1939.

Former radio repairman Leo Fender was the first to mass-produce and sell a successful solid-body Spanish-style electric guitar: the 1950 Fender Broadcaster (renamed Telecaster as the result of a trademark dispute). A rivalry sprang up between Fender and Gibson..The 1954 Fender Stratocaster, the guitar most associated with rock and roll, featured a distinctive double-cutaway design that allowed musicians to play higher notes by reaching higher on the fingerboard, three pickups (which allowed for a greater range of sounds since previous guitars had two pickups at most), and a patented tremolo system that allowed players to raise or lower the pitch of the strings. Rock guitarists loved the versatility of the Stratocaster and Gibson’s Les Paul model: they could manipulate the sound by playing close to the amplifier, grinding the strings against things, and using special effects accessories like the wah-wah pedal.

By the ’80s Van Halen was pushing his self-built “Frankenstein” (based on a Stratocaster but with a mish-mash of guitar parts) to the limit, experimenting with “dive-bombing,” which uses the tremolo arm to drive the guitar’s lowest note ever lower. Jimmy Hendrix had done this but forced the guitar out of tune as a result.

It’s ironic that Leo Fender, creator of the most influential instrument in rock music, wasn’t a fan of rock and roll; he preferred country and western. It didn’t matter. Once something new is out there, you can’t stop makers and players from reinventing it, adapting it for new purposes, taking it apart and putting it back together in new ways. The electric guitar is a prime example of unintended consequences.

Monica M. Smith is a historian and the exhibition program manager at the Smithsonian’s Lemelson Center for the Study of Invention and Innovation at the Smithsonian’s National Museum of American History. She wrote this for What It Means to Be American, a national conversation hosted by the Smithsonian and Zócalo Public Square.

Watch more business news from Fortune:
[fortune-brightcove videoid=4069581177001]
 

 

 

 

About the Author
By Monica Smith
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

HealthFood and drink
Chains like Sweetgreen and Chipotle are finally realizing they need to look beyond the ‘slop bowl’
By Phil WahbaFebruary 27, 2026
3 days ago
burger king
AIOpenAI
Burger King tests OpenAI-powered headsets that will track the friendliness of drive-through workers
By Dee-Ann Durbin and The Associated PressFebruary 27, 2026
3 days ago
Two restaurant workers wearing black stand in front of a silver "Flippy" fry station.
AIAutomation
Meet your new robot fry cooks: Inside the $28 billion race to disrupt White Castle and Jack in the Box
By Sasha RogelbergFebruary 26, 2026
4 days ago
Customers in the electronics section at Walmart on Black Friday in Columbus, Ohio, US, on Friday, Nov. 28, 2025. Americans are planning to spend more this holiday season than last year, according to credit reporting firm TransUnion. Photographer: Brian Kaiser/Bloomberg via Getty Images
C-SuiteLeadership
McKinsey studied 61 growth companies that outperformed their peers through COVID, inflation, and labor shocks. Here’s what they all had in common
By Geoff ColvinFebruary 26, 2026
5 days ago
The Home Depot storefront
InvestingHome Depot
Home Depot CEO says with the housing market stalemate, ‘our customers are telling us that they’re not investing’
By Jacqueline MunisFebruary 25, 2026
6 days ago
CommentaryCulture
Gen Z’s enthusiasm for all things touchable is resurrecting the analog economy—and costing parents
By Luba KassovaFebruary 24, 2026
6 days ago

Most Popular

placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
1 day ago
placeholder alt text
Success
MacKenzie Scott's close relationship with Toni Morrison long before Amazon put Scott on the path to give more than $1 billion to HBCUs
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Economy
Your grandparents are the reason the U.S. isn't in a recession right now. That won't last forever
By Eleanor PringleMarch 1, 2026
2 days ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
1 day ago
placeholder alt text
Health
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
1 day ago
placeholder alt text
Middle East
As Iran attacks Dubai, the tax-free haven for the global elite could see 'catastrophic' fallout — 'this can also send shockwaves globally'
By Jason MaMarch 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.