• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceWarren Buffett

Warren Buffett’s Berkshire gets into the biker gear business

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
February 20, 2015, 9:13 AM ET
Billionaire financier and Berkshire Hathaway CEO Warren Buffett poses on a motorcycle during Berkshire Hathaway Annual Shareholders meeting in Omaha
Billionaire financier and Berkshire Hathaway Chief Executive Warren Buffett poses on a motorcycle during the Berkshire Hathaway Annual Shareholders meeting in Omaha, Nebraska May 3, 2008. REUTERS/Carlos Barria (UNITED STATES) - RTR205I8Photograph by Carlos Barria — Reuters

Warren Buffett has reportedly acquired a German biker gear maker for around $450 million — a deal could open the door for more acquisitions in Europe.

Buffett’s Berkshire Hathaway (BRKA), a conglomerate that owns insurance, railroad, retailers and other businesses, is paying a little over 400 million euro ($453 million) to acquire Devlet Louis Motorradvertriebs, according to the Financial Times. Louis has 71 stores in Germany and Austria and grosses a little over $300 million annually, the FT reported. The size of Louis will thus make the German company a fairly tiny player within the Berkshire Hathaway portfolio. The company generated $51.2 billion in revenue in the first nine months of 2014.

More deals could occur in Europe, the FT reported, with Buffett calling the acquisition a “door opener.”

“I like the fact that we have cracked the code in Germany,” Buffett told the publication.

The acquisition of Louis is the first Buffett has announced since December, when Berkshire Hathaway bought petroleum and chemical logistics provider Charter Brokerage. Buffett also signed a deal late last year to buy the Duracell batter business from Procter & Gamble (PG), and he recently made a significant investment in the auto dealership business.

Representatives at Berkshire and Louis weren’t immediately available to provide comment on the FT report.
[fortune-brightcove videoid=3890097385001]

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon

Latest in Finance

Investingspace
Alphabet poised for another paper gain as SpaceX valuation jumps
By Edward Ludlow and BloombergDecember 14, 2025
21 minutes ago
PoliticsElections
The first-term congressman leading the GOP’s midterm House campaign says Trump is intimately involved in recruitment decisions
By Bill Barrow and The Associated PressDecember 14, 2025
1 hour ago
CARACAS, VENEZUELA - A member of the Bolivarian National Armed Forces holds an "Igla-S" rocket launcher during a military ceremony commemorating the 200th anniversary of the presentation of the 'Sword of Peru' to Venezuelan independence hero Simón Bolívar on November 25, 2025, in Caracas, Venezuela. The United States recently designated the "Cartel De Los Soles" (Cartel of The Suns) as a foreign terrorist organization, a group allegedly led by the president of Venezuela, Nicolas Maduro, and which, it is presumed, includes high-ranking members of the Venezuelan government.
EnergyBig Oil
Everything the Trump administration is doing in Venezuela involves oil and regime change—even if the White House won’t admit it
By Jordan BlumDecember 14, 2025
5 hours ago
JPMorganChase CEO Jamie Dimon says AI will eliminate jobs—and that soft skills will be more important than ever.
Future of WorkTech
Jamie Dimon says soft skills like emotional intelligence and communication are vital as AI eliminates roles
By Nino PaoliDecember 14, 2025
8 hours ago
InvestingSports
Big 12 in advanced talks for deal with RedBird-backed fund
By Giles Turner and BloombergDecember 13, 2025
18 hours ago
Spanish Prime Minister Pedro Sánchez often praises the financial and social benefits that immigrants bring to the country.
EuropeSpain
In a continent cracking down on immigration and berated by Trump’s warnings of ‘civilizational erasure,’ Spain embraces migrants
By Suman Naishadham and The Associated PressDecember 13, 2025
19 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
18 days ago
placeholder alt text
Success
Apple CEO Tim Cook out-earns the average American’s salary in just 7 hours—to put that into context, he could buy a new $439,000 home in just 2 days
By Emma BurleighDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.