• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceWarren Buffett

Warren Buffett’s Berkshire gets into the biker gear business

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
February 20, 2015, 9:13 AM ET
Billionaire financier and Berkshire Hathaway CEO Warren Buffett poses on a motorcycle during Berkshire Hathaway Annual Shareholders meeting in Omaha
Billionaire financier and Berkshire Hathaway Chief Executive Warren Buffett poses on a motorcycle during the Berkshire Hathaway Annual Shareholders meeting in Omaha, Nebraska May 3, 2008. REUTERS/Carlos Barria (UNITED STATES) - RTR205I8Photograph by Carlos Barria — Reuters

Warren Buffett has reportedly acquired a German biker gear maker for around $450 million — a deal could open the door for more acquisitions in Europe.

Buffett’s Berkshire Hathaway (BRKA), a conglomerate that owns insurance, railroad, retailers and other businesses, is paying a little over 400 million euro ($453 million) to acquire Devlet Louis Motorradvertriebs, according to the Financial Times. Louis has 71 stores in Germany and Austria and grosses a little over $300 million annually, the FT reported. The size of Louis will thus make the German company a fairly tiny player within the Berkshire Hathaway portfolio. The company generated $51.2 billion in revenue in the first nine months of 2014.

More deals could occur in Europe, the FT reported, with Buffett calling the acquisition a “door opener.”

“I like the fact that we have cracked the code in Germany,” Buffett told the publication.

The acquisition of Louis is the first Buffett has announced since December, when Berkshire Hathaway bought petroleum and chemical logistics provider Charter Brokerage. Buffett also signed a deal late last year to buy the Duracell batter business from Procter & Gamble (PG), and he recently made a significant investment in the auto dealership business.

Representatives at Berkshire and Louis weren’t immediately available to provide comment on the FT report.
[fortune-brightcove videoid=3890097385001]

About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

plane
LawAirport
‘I messed up’: overworked air traffic controller’s admission about deadly La Guardia crash
By Nick Lichtenberg, Jake Offenhartz, Jennifer Peltz, Rob Gillies and The Associated PressMarch 24, 2026
17 minutes ago
jobs
EconomyJobs
4 years after the ‘Great Resignation,’ workers do a 180 on whether it’s a ‘good time’ to find a job
By Christopher Rugaber and The Associated PressMarch 24, 2026
26 minutes ago
Personal Financegold prices
Current price of gold as of March 24, 2026
By Danny BakstMarch 24, 2026
1 hour ago
Current price of Ethereum for March 24, 2026
Personal FinanceEthereum
Current price of Ethereum for March 24, 2026
By Joseph HostetlerMarch 24, 2026
2 hours ago
Current price of Bitcoin for March 24, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for March 24, 2026
By Joseph HostetlerMarch 24, 2026
2 hours ago
Top CD rates from major banks March 24, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on March 24, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMarch 24, 2026
2 hours ago

Most Popular

Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
23 hours ago
Personal Finance
Current price of gold as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Economy
It took 200 years for national debt to hit $1 trillion. Annual interest alone now exceeds that—a 'crushing legacy we must reverse,' says budget chair
By Fortune EditorsMarch 23, 2026
1 day ago
Personal Finance
Current price of oil as of March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago
Health
Trump has TACO'd again, this time in Iran, sparking a $1.7 trillion stock market rally in minutes, even as peace talks are in question
By Fortune EditorsMarch 23, 2026
23 hours ago
Personal Finance
Current price of silver as of Monday, March 23, 2026
By Fortune EditorsMarch 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.