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Tesla’s Elon Musk ready to fire execs over weak China sales

By
Ben Geier
Ben Geier
By
Ben Geier
Ben Geier
February 11, 2015, 9:00 AM ET

Tesla’s Chief Executive Elon Musk is ready to fire overseas executives after weak China sales of the company’s luxury electric cars cast doubt on his ambitious global expansion plans, according to Reuters.

Tesla (TSLA) sold just 120 cars in China last month, well below the ambitious sales targets Musk set for the country. In fact, Reuters notes that Musk expected sales in China to rival Tesla sales in the US in 2015.

Sales in China were also weak in the 4th quarter, with Musk blaming a misperception among urban Chinese consumers that it would be difficult to charge their cars.

The tech-centric luxury electric automaker will release its fourth-quarter and full-year earnings report after the markets close.

Here’s what to look for in the report.

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By Ben Geier
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