• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Shape the Future

Coming to a car near you: electronic license plates

By
Verne Kopytoff
Verne Kopytoff
Senior Editor, Tech
Down Arrow Button Icon
By
Verne Kopytoff
Verne Kopytoff
Senior Editor, Tech
Down Arrow Button Icon
January 30, 2015, 10:13 AM ET
handout
Armin Harris
handout Armin HarrisCourtesy of Compliance Innovations

An uninsured driver cruising down the freeway has nowhere to hide from police. License plates, seemingly drawn from science-fiction, give him away by flashing a message telling everyone his coverage has lapsed.

It’s a future pushed by Compliance Innovations, a South Carolina startup developing the technology. The idea is to replace metal license plates—used for almost as long as cars have existed—with digital screens that are connected wirelessly to mobile phone networks.

Instead of merely showing a jumble of letters and numbers, the futuristic plates could be used to alert law enforcement by flashing messages like “Stolen,” “Amber Alert,” and “Expired registration.”

Compliance’s sales pitch is that states could save money by adopting the technology. California, for example, spends $20 million each year to mail new registration tags. But with electronic plates, such tags are unnecessary. DMV workers would be able to update plates remotely by merely pressing a few buttons.

Another argument for electronic plates is that they would help states collect more revenue. As it is, many drivers shirk paying car registration fees (or insurance premiums, for that matter) because they think they won’t get caught. With electronic plates, scofflaws would be under a lot more pressure to write a check. After all, flying under the radar with a plate flashing their guilt is unlikely.

Of course, there are still a lot of kinks to work out before electronic plates can go mainstream. Durability, visibility in sunlight, and cost are just some of the hurdles. Privacy groups in particular aren’t big fans of the technology. Much like with mobile phones, authorities could use electronic plates to see where drivers have traveled.

For now, only California has opened the door to testing the technology. But no pilot has yet taken place.

For more stories from our Shape the Future package, click here.

About the Author
By Verne KopytoffSenior Editor, Tech
LinkedIn iconTwitter icon

Verne Kopytoff is a senior editor at Fortune overseeing trends in the tech industry. 

See full bioRight Arrow Button Icon
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.