• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceInvesting

In an up year for stocks, many individual investors lost out

By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
By
Stephen Gandel
Stephen Gandel
Down Arrow Button Icon
January 6, 2015, 1:21 PM ET
Markets Open Monday After Dow's Major Surge The Previous Week
NEW YORK, NY - OCTOBER 27: A trader works on the floor of the New York Stock Exchange (NYSE) during morning trading on October 27, 2014 in New York City. Stocks were lower in morning trading. (Photo by Spencer Platt/Getty Images)Photograph by Spencer Platt — Getty Images

Last year was a good one for the market. But for many investors, it was far less than great.

According to a study from SigFig.com, which makes a portfolio tracking app, as many as a third of all investors may have ended up either losing money or not making anything at all in the market in 2014. Meanwhile, the S&P 500 was up nearly 14% for the year.

Unknown

Yet most investors’ portfolios don’t seem to have experienced gains anywhere near that. SigFig’s data suggests that the average investors’ investment account rose just over 4% last year.

The study was based on the returns on the accounts of SigFig’s roughly 320,000 users. It’s not clear why SigFig’s users, and likely most investors, did worse than the market. SigFig has been around since 2011, but this is the first year it has done a study of its users’ annual returns.

The disappointing results may have to do with bonds. The SigFig data measured the returns of its users’ entire portfolios, which could include bonds and other investments, in addition to stock. Bonds didn’t do as well as stocks in 2014. Still, a 60-40 split between stocks and bonds would have produced a return of just over 10%, more than double the return of the average SigFig user.

Unknown-1

Of SigFig users, 28% had at least 10% of their portfolios in cash. That would have also dragged down performance. Still, that was down from 33% of SigFig users in 2013. So, based on this, investors do appear to have become slightly less wary of the stock market.

Average investors often perform worse than the market because of fees and excessive trading. The S&P 500’s return does not include all the fees an actual investor would pay. Still, you wouldn’t think that fees could eat up 10 percentage points of gains. Mutual fund fees tend to hover around 1%.

So, does it all come down to excessive trading? It looks like putting your money into the S&P 500 as a whole and staying put—so-called buy and hold investing, which has gotten a bad rep lately—would have been the best strategy in 2014. Most studies show that people who trade more, particularly non-professionals, do worse.

Watch more about last year’s finance from Fortune:

You would expect someone who uses a portfolio tracking service like SigFig to be a more active investor, or at least someone who looks at their portfolio more often than most. What’s more, about 65% of the accounts that SigFig tracks are typical brokerage accounts. Only 25% were 401(k)s or other retirement accounts, where you would expect investors to do less trading. But SigFig says that, on average, its users turned over just 13% of their accounts a year. That’s not a ton of trading. Nevertheless, SigFig’s data suggests that the users who traded more did worse.

Says Terry Banet, SigFig’s chief investment officer, “Investors tend to make decisions, often emotional, that end up being bad for their bottom line. They trade too often, try to time the market, or invest in financial products that are unnecessarily expensive.”

Update: An earlier version of this story said that 30% of the investors in the study had 10% of their portfolio in cash. And that that cash position had dropped from 33% the year before. In fact the number of of the investors in the study that had 10% of their portfolios in cash in 2014 is what dropped, from 33% in 2013 to 28% in 2014.

About the Author
By Stephen Gandel
See full bioRight Arrow Button Icon

Latest in Finance

PoliticsDonald Trump
Trump admits he can’t tell if the GOP will control the House after next year’s elections. ‘I don’t know when all of this money is going to kick in’
By Jason MaDecember 14, 2025
13 minutes ago
EconomyFederal Reserve
Kevin Hassett says he’d be happy to talk to Trump everyday as Fed chair, but the president’s opinion would have ‘no weight’ on the FOMC
By Jason MaDecember 14, 2025
2 hours ago
Investingspace
Alphabet poised for another paper gain as SpaceX valuation jumps
By Edward Ludlow and BloombergDecember 14, 2025
4 hours ago
PoliticsElections
The first-term congressman leading the GOP’s midterm House campaign says Trump is intimately involved in recruitment decisions
By Bill Barrow and The Associated PressDecember 14, 2025
5 hours ago
CARACAS, VENEZUELA - A member of the Bolivarian National Armed Forces holds an "Igla-S" rocket launcher during a military ceremony commemorating the 200th anniversary of the presentation of the 'Sword of Peru' to Venezuelan independence hero Simón Bolívar on November 25, 2025, in Caracas, Venezuela. The United States recently designated the "Cartel De Los Soles" (Cartel of The Suns) as a foreign terrorist organization, a group allegedly led by the president of Venezuela, Nicolas Maduro, and which, it is presumed, includes high-ranking members of the Venezuelan government.
EnergyBig Oil
Everything the Trump administration is doing in Venezuela involves oil and regime change—even if the White House won’t admit it
By Jordan BlumDecember 14, 2025
9 hours ago
JPMorganChase CEO Jamie Dimon says AI will eliminate jobs—and that soft skills will be more important than ever.
Future of WorkTech
Jamie Dimon says soft skills like emotional intelligence and communication are vital as AI eliminates roles
By Nino PaoliDecember 14, 2025
12 hours ago

Most Popular

placeholder alt text
Economy
Tariffs are taxes and they were used to finance the federal government until the 1913 income tax. A top economist breaks it down
By Kent JonesDecember 12, 2025
2 days ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Success
40% of Stanford undergrads receive disability accommodations—but it’s become a college-wide phenomenon as Gen Z try to succeed in the current climate
By Preston ForeDecember 12, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
18 days ago
placeholder alt text
Economy
More financially distressed farmers are expected to lose their property soon as loan repayments and incomes continue to falter
By Jason MaDecember 13, 2025
24 hours ago
placeholder alt text
Economy
The Fed just ‘Trump-proofed’ itself with a unanimous move to preempt a potential leadership shake-up
By Jason MaDecember 12, 2025
2 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.