How far can the company go with all the information at its digital fingertips?
As a maelstrom rages over an Uber executive’s statements regarding recent media coverage, many may be wondering how far the company can go with all the information at its digital fingertips.
The quick answer: it’s complicated.
Essentially, Uber collects basic user data (your name, e-mail and credit card information) as well geo-location data. The company uses that for a range of “internal business purposes,” which could be interpreted broadly.
Now for the long answer.
Privacy policies are not legally required on a federal level unless you’re in a regulated industry such as healthcare, or financial services, although some states — California, for example — have laws on the books that demand them.
“The policy statement has been carefully crafted,” said Sotto. “So if it’s vague, it’s vague for a reason.”
So, what information does Uber collect, and what does the company say it can do with that information?
This is a top-line summary of Uber’s policy. The full 6,000-plus word rundown is available on the company’s website.