• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceMoney Sense

The little white lies we tell ourselves about money

By
Jean Chatzky
Jean Chatzky
Down Arrow Button Icon
By
Jean Chatzky
Jean Chatzky
Down Arrow Button Icon
October 24, 2014, 7:00 AM ET
ILLUSTRATION: 401k Basket
USA - 2009: Gabi Campanario illustration of a person climbing a ladder toward a giant basket filled with eggs labeled 401K. (The Seattle Times/MCT via Getty Images)Seattle Times MCT Graphics via Getty Images

Now/Soon/Later. Those are the titles of a trio of gorgeous Stephen Sondheim songs – performed separately, then all at once – from the first act of A Little Night Music (the show known best for giving us Send In The Clowns). I thought of them (and you can listen to them here) as I sat down to write this column. Why? Because when it comes to our money there’s often a great deal that we’re planning to do soon, and all too much that we tell ourselves we’ll do til later, but not nearly enough that we attack now.

That’s the takeaway from two new pieces of research I got my hands on this week.

The first is the fifth annual Wells Fargo Middle-Class Retirement Study. It found that four in 10 middle class Americans between 50 and 59 years old are not currently saving for retirement. Moreover, more than half of the pool of respondents say that they plan to save later for retirement in order to make up for not saving enough now. The trouble with this strategy (or lack thereof) says Joe Ready, Wells Director of Institutional Retirement and Trust, is that the longer you put it off, the more difficult it gets. “Life gets bigger and harder later,” he says. “When you keep delaying, you run into crunch time, aging parents, kids in college, etc.”

Which brings me to the second survey. This one, from the Certified Financial Planner Board of Standards, took a look at the viability of saving for college among today’s parents and found that more than two-thirds haven’t started socking away money for their children’s future education expenses. Why not? Current living expenses are getting in the way – including, surprisingly, the fact that many are still paying off student loans of their own.

What’s troubling about this study is not the fact that these parents have put both their own emergency cushions and retirement funds ahead of saving for college for their kids – that’s exactly as it should be says Jean Keener, a Financial Advisor from Keller, TX – but rather the sort of magical thinking that’s going on behind the scenes.

When asked how they expected to finance their children’s education, 45% said they expect to get merit aid and scholarships; 13% said they expect their children to win athletic scholarships, and 16% said they expect the grandparents to kick in.

“It appears to me that they [are] not being entirely realistic,” says Eleanor Blayney, Consumer Advocate for the CFP Board of Standards. She’s right. According to The National Postsecondary Student Aid Study, only about 8% of undergraduate students receive scholarships each year (they average $3,400) and fewer than 1% receive athletic scholarships (which average $10,200). The prospect of help from grandparents looks better; more than half say they’re either saving or planning to start saving, according to research from Fidelity Investments. The median amount from planning to participate is significant: $25,000. Yet, nearly one-third of parents haven’t even thought about college for their kids yet. Granted, they’re more likely to be in their 20s and 30s than their 40s and 50s, but as someone with one child in college and another on the way, I can attest, it creeps up on you very quickly.

So what to do if you can see yourself in one or both of these pool of survey respondents. Something. Start by trying to save just 2% of what you’re bringing in; put the contributions on auto-pilot to be sure they actually make it into the designated pot. As Keener notes, “Here’s the thing. Someone is reading this and thinking, `It’s too late for me.’ But you don’t have to make these changes all at once. Look at your long-term plan and trim around the edges to start supporting all that you want down the road.”

Arielle O’Shea contributed to this report.

About the Author
By Jean Chatzky
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Personal FinanceCertificates of Deposit (CDs)
Best no-penalty CDs of 2026
By Joseph HostetlerFebruary 18, 2026
6 hours ago
barr
AILabor
AI doomsday where many workers are ‘essentially unemployable’ is totally possible, Fed governor says
By Nick LichtenbergFebruary 18, 2026
7 hours ago
Man in black t-shirt talking
AIIPOs
Figma investors cheer 40% growth, ties to Anthropic and OpenAI—but concerns remain about letting the ‘fox into the hen house’
By Amanda GerutFebruary 18, 2026
7 hours ago
hassett
EconomyTariffs and trade
Top Trump advisor furious about true cost of tariffs being revealed, vows to punish New York Fed for ‘worst paper’ ever in history
By Jake AngeloFebruary 18, 2026
7 hours ago
robot
AICareers
Deutsche Bank asked AI how it was planning to destroy jobs. And the robot answered
By Nick LichtenbergFebruary 18, 2026
8 hours ago
Real EstateZohran Mamdani
Why Zohran Mamdani is threatening to soak the middle class if he can’t tax the rich
By Catherina GioinoFebruary 18, 2026
8 hours ago

Most Popular

placeholder alt text
AI
Thousands of CEOs just admitted AI had no impact on employment or productivity—and it has economists resurrecting a paradox from 40 years ago
By Sasha RogelbergFebruary 17, 2026
1 day ago
placeholder alt text
Personal Finance
You need $2 million to retire and 'almost no one is close,' BlackRock CEO warns, a problem that Gen X will make 'harder and nastier'
By Sydney LakeFebruary 17, 2026
1 day ago
placeholder alt text
Economy
Trump crackdown drives 80% plunge in immigrant employment, reshaping labor market, Goldman says
By Nick LichtenbergFebruary 17, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, February 17, 2026
By Joseph HostetlerFebruary 17, 2026
2 days ago
placeholder alt text
Economy
$56 trillion national debt leading to a spiraling crisis: Budget watchdog warns the U.S. is walking a crumbling path
By Nick LichtenbergFebruary 17, 2026
1 day ago
placeholder alt text
Economy
Top Trump advisor furious about true cost of tariffs being revealed, vows to punish New York Fed for ‘worst paper’ ever in history
By Jake AngeloFebruary 18, 2026
7 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.