• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts

2

Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it

3

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts

1

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts

2

Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it

3

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
RetailCommentary

Will data breaches scare away consumers?

By
Glenn Kapetansky
Glenn Kapetansky
Down Arrow Button Icon
By
Glenn Kapetansky
Glenn Kapetansky
Down Arrow Button Icon
September 25, 2014, 2:09 PM ET
Photograph by Bloomberg/Getty Images
Add Fortune on Google for similar content.

Earlier this month, Home Depot confirmed that hackers had broken into its in-store payments system and stolen the credit card numbers of as many as 60 million customers – potentially the biggest breach of a retailer’s computers. Will this latest in a long line of such breaches finally scare consumers into changing their shopping habits and credit card use?

Last year’s breach at Target (TGT) provides an early indication that shoppers may now be more inclined to shy away from retailers who have lost their trust. Ordinarily after such breaches, sales have fallen but soon rebounded. In 2007, for example, the parent company of TJ Maxx, the TJX Companies (TJX), suffered a massive data breach involving 90 million card accounts. Customers didn’t care – sales were barely affected in the quarter when the breach occurred and rose 9% in the following quarter. But the fall off at Target persists. In August, the company reported second-quarter earnings of $234 million, compared with earnings of $611 million in the same period last year – a drop of 62%. And customer transactions fell 1.3% compared with the same period last year.

But avoiding Home Depot (HD) or Target, as some customers appear to be doing, won’t protect you from breaches at other companies in the future. Data theft is big business in many parts of the world, and large-scale breaches will undoubtedly continue. With the rise of the “internet of things,” there are more points of entry for thieves than ever – Gartner estimates that the number of nodes may grow to 26 billion by 2020.

The real question is whether the disenchantment with retailers who compromise customer information will translate into a change in the way consumers use their credit cards. It’s too early to say, but the main alternatives to credit cards aren’t particularly safe either, and have their own drawbacks.

Credit monitoring. In the wake of data breaches, the victimized companies often provide their customers with identity protection services like free credit monitoring, typically for a year. Home Depot announced such a program shortly after they discovered their recent breach. But monitoring services only detect fraudulent activity on your account after it has occurred, and they do little to block that activity. Further, they are simply one more place from which your data can be stolen. Last year, for example, the three biggest U.S. credit-reporting companies – Experian, Equifax and TransUnion – acknowledged that hackers had gained access to users’ information, even posting online the credit reports of famous people, including Michelle Obama, former FBI director Robert Mueller, Ashton Kutcher, Beyoncé and Paris Hilton.

Reverting to cash. This solution trades the risk of credit card fraud for the risks of loss and theft. And it’s inconvenient – for large purchases you must plan ahead, then go to your bank and withdraw the money you need.

Doing nothing. In some ways, this is the most attractive solution. Since the card issuer indemnifies users against losses, why worry? If fraudulent activity occurs on your credit card, the bank will make you whole. But this ignores the danger to your debit card, which can be used directly to drain your bank account even if, as in the Home Depot case, no PIN numbers have been compromised. With just a few pieces of easily found information like your Social Security number and date of birth, thieves can change your PIN number, create a counterfeit card, and use it to make debit purchases and directly withdraw money from your account.

By far the better solution is a combination of doing nothing about your credit cards and zealously protecting your debit card. Never use it as a charge card, anywhere. And don’t use it to debit, either – not for groceries, not for gas, not for anything. Use it only as an ATM card at your bank. Charge everything to your regular credit card – and start racking up the air miles or other bonus points.

The objection to charging everything? Many people fear running up large credit card debt, with its high interest rates. But with today’s online tools, you can pay off your credit card weekly. You will not only be regularly monitoring your statements for signs of fraud, but you will also get better control of your spending when you see precisely where the money goes every week. That is a far more effective and practical restraint on spending than the wishful thinking of a budget.

Be vigilant also about retailers and banks pushing more liability onto consumers. But until they do, you can confidently return to Home Depot and Target – why needlessly forgo the good value that both are known for? As one information security professional, who practices the solution proposed here, recently said to me about Home Depot, “I can’t wait for the inevitable sale to lure customers back – there are some things I really need.”

Glenn Kapetansky is Chief Security Officer for Trexin Consulting a management and technology consulting firm specializing in the application of advanced technologies.

About the Author
By Glenn Kapetansky
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41%
AsiaAutos
German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41%
By Chan Ho-Him and The Associated PressJuly 11, 2026
6 hours ago
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
SuccessPublic relations
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
By Sydney LakeJuly 11, 2026
10 hours ago
A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities
Arts & EntertainmentWorld Cup
A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities
By Mia OsmonbekovJuly 11, 2026
13 hours ago
Raising Cane's counter with a goal soccer ball logo
RetailFood and drink
The Raising Cane’s co-CEO has seen those World Cup fans praising the chicken and sauce. He’s ‘pretty grateful’ to have ‘chicken fanatics’ worldwide
By Catherina GioinoJuly 10, 2026
2 days ago
Peter Cancro shakes oregano over an open sandwich.
RetailFood and drink
Jersey Mike’s $12 billion IPO filing reveals a $50 million payday for the founder’s stepson and a $41 million jet
By Sasha RogelbergJuly 9, 2026
2 days ago
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
LawSony
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
By Mia OsmonbekovJuly 9, 2026
2 days ago

Most Popular

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
Economy
U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
By Eleanor PringleJuly 10, 2026
1 day ago
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
Middle East
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
By Jason MaJuly 10, 2026
1 day ago
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
Success
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
By Emma BurleighJuly 9, 2026
2 days ago
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
Environment
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
1 day ago
Current price of oil as of July 10, 2026
Personal Finance
Current price of oil as of July 10, 2026
By Joseph HostetlerJuly 10, 2026
1 day ago
When Erling Haaland isn’t playing for Norway in the World Cup, he's investing in a chess championship and playing an animated Viking
Success
When Erling Haaland isn’t playing for Norway in the World Cup, he's investing in a chess championship and playing an animated Viking
By Emma BurleighJuly 10, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.